Beauty and portrait photographer Felix Rachor on finding your own style by embracing diversity


Berlin-based fashion, beauty and celebrity photographer Felix Rachor knows his way around in the creative business. Felix highlights beauty with his exceptional art direction, photography, retouching and make up skills. Read our interview with this multitalented artist to learn more about his work.

Felix Rachor photographer

Production Paradise: When did you discover you wanted to be a photographer?

Felix Rachor: I think I was 20 years old. I started taking photos when I was 14, but by then I never believed it could end up being my job.

Production Paradise: You are not only a photographer but also a remarkable retoucher and you also train other people. How did you develop those skills?

Felix Rachor: Everything I do today is a result of learning by doing. I never had a mentor. I would have loved to have one, but in my situation it’s hard to find interesting photographers or artists who have time to share their tips and tricks. Still, I love to make shows and workshops, I love to help others and -in a way- to change their life.

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Production Paradise: Is there a tool you cannot live without?

Felix Rachor: I have more than one; I cannot live without my camera (of course, how can I work without one?), my Macbook and my graphic tablet. But also important tools for a photographer are make up, hair styling, fasion styling and music. A photo shoot is not complete without any of these tools.

Hair and Beauty

Production Paradise: In recent years the discussion about retouching has become more intense. Celebrities like Lena Dunham are against it and demand magazines to use photos of her without any retouching done. What is your opinion on this matter?

Felix Rachor: There are a lot of different point of views about this subject. I love raw photos, but in some contexts they can be really ugly. Try to take a beauty close-up without using Photoshop, it can be a little bit scary! Trends in retouching are changing through the years. In Germany, for example, the clients love the raw look (even though the pictures are almost always retouched). In the US, they are used to retouched editorials and covers.

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Production Paradise: You are very active on social media networks – with over 20.1k followers on Instagram and 39.962 likes on Facebook. How important are social media channels for you and your work?

Felix Rachor: Very important, I get a lot of requests and jobs through Facebook, for example. Social media is the future of advertising and it’s still evolving everyday. A new key social media channel for me is Snapchat, the popularity of it is growing so fast.


Production Paradise: Do you enjoy working with models? Do you prefer professionals, or also work with new faces?

Felix Rachor: I work with all kinds of models. Some of the ones I enjoy the most working with, are new ones. I have found quite a few on the street – I brought them to agencies and now they work successfully.

Production Paradise: How would you describe your photography style?

Felix Rachor: I think I have not just one style, I have different styles. I love the raw-make-up-beauty with moody light, but a professional introduced me one day to hyper-realistic photos and I am a fan since then!

Burberry Druck Selfie's magazine cover

Production Paradise: Can you tell us more in detail about one recent (or most exciting) project you have worked on?

Felix Rachor: There are so many! HaPe Kerkeling is a German well known comedian. He said to me: “If I would be a photographer, I would shoot like you“. And I had the pleasure to work on a two-day shoot in Berlin with Morgan Freeman and Jack Nicholson.


Production Paradise:  Recently you participated in Photokina trade fair, what was your general impression?

Felix Rachor: I’ve participated in 32 shows, did some interviews and evening events. This brought me a lot of new connections and my work has got some great attention. Apart of that, I got a few new jobs and cooperation partners. So I can really say it was worth it.

Production Paradise: It must have been very exciting but also very stressful –  can you tell us how your week went?

Felix Rachor: Yes, it was stressful, but I had an amazing team around me. Thanks to my girls (three collaborators) who managed all the stages, time slots and meetings, I had a wonderful time.


Production Paradise: Photokina is the world’s leading trade fair for photography – Did you get to see the new gadgets that were launched this year?

Felix Rachor: To be honest, I didn’t have the chance to see much of it. Most of the time I was on stage or in a meeting. But I was a bit disappointed: all the companies were presenting new stuff which is not deliverable or BETA versions that don’t work yet. That is not what you want to see on the Photokina exhibition. But I had great experiences with managers from big companies as Sony, Adobe, Profoto, Phase One, Wacom and more.

We would like to thank Felix Rachor for taking the time to speak with us. You can see more of his amazing work on his website and on our Spotlight Beauty & Hair Photography magazine.

If you want to show off your latest work to the industry in the next edition of Production Paradise’s Spotlight or Showcase magazine, contact us now at or

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