Interview with Andy Sim of Pop Films Asia


Andy Sim has been in the advertising industry for 23 years and co-running Pop Films Asia for 13. During this period the company have collected addresses in Hong Kong, Singapore, Shanghai, Kuala Lumpur and Bangkok.  We asked Andy about his career in the world of film production and what his accomplishments have been, appart from seizing the continent!

How long have you been in the film industry, and when did you start with Pop Films Asia?

I first started working in an advertising agency in 1989 as a Producer at Associate Publicity Foote Cone Belding (AP:FCB) Malaysia. After 5 years there, I freelanced for a network of other agencies and production companies. In 1995 I joined a regional production company and was the Executive Producer until 1999.

I co-founded Pop Films Asia in June 1999 with Fredrik Boklund.

Pop Films is a production service company and we specialize in support for foreign shoots in the region.

What inspired you to start doing what you do?

I enjoy the constant urgent pace and diversity of filming with various production teams throughout the region. Each project is different and has its own unique points of interest.

What part of your work do you enjoy the most?

Offering production service, we are constantly working with top production teams who each have unique production requirements.

What is the most interesting thing that has happened to you in your professional career?

Working on feature films are always interesting, having an end product is always satisfying.

Who have you been most excited to work with?

It is always exciting for us to work with any new client.

What do you consider to be your biggest professional achievement?

Being able to offer a comprehensive production support service in the region through our network of offices in China, Thailand and Malaysia.

What other resources do you use to promote your company?

We promote ourselves through our website, and Production Paradise.

What aspects of Production Paradise appealed to you and encouraged you to join us?

Several clients have recommended Production Paradise to us in the past.

What do you think is the future of the film production industry?

The industry is growing ever more exciting and challenging in this digital age. With easily accessible new mediums and formats, we are certain to see many brilliant young talents emerging.

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