Interview with Nick Daly photographer


Nick Daly is a London based portrait and lifestyle photographer, whose work has been featured in advertising campaigns for companies such as American Express, Mercedes UK, Nestle, Orange and Nivea to name a few. A lot of his work consists of impromptu street shoots, capturing enchanting moments between friends, couples and complete strangers.

We asked Nick Daly several questions about himself and his work.

When did you start with your business, how long have you been in the industry?

I started twenty years ago, when film was still King. I’d assisted some very good photographers, mostly food and still life.

How did you start doing what you do, what inspired you?

I was inspired by my photo tutor at St Martins. I was en route to become a graphic designer or perhaps fashion/textile. My inspirations were Vasarely and Paolozzi. I didn’t give a thought to “what would be the most lucrative”.

Photography was much more immediate.

What parts of your work do you enjoy the most?

– Problem solving hardware/optics/capture parts of the shoot and mixing in the variables, like the weather, location and budget.
– The creative collaboration with agencies and designers.
– Working with a talented/fun crew on a big, buzzy shoot, sometimes on an island far away!

What is the most interesting thing that has happened to you in your professional career, or who were you most excited to work with?

I love working with all my clients and models, whether they’re top models or street-cast. I enjoyed a recent two week shoot in South Africa for a mobile phone network just as much as photographing the elderly ladies in a recent personal project.

What do you consider to be your biggest professional achievement?

To be still taking pictures and learning new technologies, like DSLR Video.

What resources do you use to promote your work?

My agent, Lisa Pritchard Agency, is my best resource! They work hard to promote me by taking my book out to see advertising and design agencies and are on social media (Twitter, Linkedin, Facebook), keeping their website looking fresh and updated and writing a fantastic blog. Both my agent and myself target potential clients with regular and relevant e-shots.

It’s not just about what resources you use when considering marketing. It’s about an all round consistent approach, and most importantly what work you use to promote yourself, I like to keep my book and website fresh with personal projects (see images) when I’m not busy shooting commissions and that seems to pay off.

What have you found most useful about being a Production Paradise member?

Your online marketing campaign is a useful resource in addition to my other marketing efforts.

Have you made any interesting connections through Production Paradise?

Yes, working outside the UK, we source local talent and Producers  through PP.

What do you think is the future of this industry?

Onwards and upwards, I don’t really get too bogged down with negative thoughts on the industry suffering because everyone has a digital camera etc etc. Good photographers with strong work, who deliver a professional service will always be in demand. I guess with new technology,  there will be less print advertising around and even more online applications. But then there will be more opportunities for commissions for digital content so hopefully it will even itself out.

Nick Daly is represented by the Lisa Pritchard Agency in London.

Check out more of  Nick’s amazing  photography here.

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