New Member: Brand New School


With offices in New York and Los Angeles, Brand New School is a bicoastal directing collective working in all fields of commercial art. Ever evolving, the studio continues to cultivate a sense of wonder and exploration.

In the past twelve months, directing commercials for Apple, VW, Toyota, Jeep, Target, Vodafone, Coca-Cola, Pepsi and EA Sports, Brand New School has worked with agencies such as Arnold Worldwide, Wieden+Kennedy, TBWA\Chiat\Day, DDB and JWT. The company has also helmed viral ads for VW, Budweiser, and Adidas. On the music video front, BNS’ clips for The Polyphonic Spree and Muse each earned MVPA nominations with Muse “Hysteria” taking home the MVPA for Best Visual Effects of 2005.

Founded by Partner/CD Jonathan Notaro in 2000, BNS has supplied branding consultation and design to American Express, Apple, AT&T, Lexus, Motorola, Buick, UPS, and MTV2, in addition to designing the network identities for Fox Fuel, VH1 Classic, and IMF (International Music Feed). The company’s award-winning work for Fox Fuel included writing and directing over 20 station identifiers. The IDs BNS wrote and directed for VH1 Classic are still airing, five years after they were produced. For two years, BNS was responsible for promoting and designing MTV’s Sunday Stew programming block. Additionally, it has created over 80 Art Breaks for both MTV and MTV2, and has produced over 120 mini promos for the MTV 10 Spot Drop.

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