Senior Creative Director at ADK Tokyo talks about changing worldview through advertising photography


Meet one of the judges for this year’s edition of our Spotlight Awards in the Advertising category. Toru Fujii, Senior Creative Director at ADK, Tokyo, kindly accepted to answer some of our questions about the awards and to talk a little more about what he is looking for in the entries.

TORU FUJII Senior Creative Director ADK Tokyo - JAPAN

Toru Fujii, Senior Creative Director, ADK Tokyo – JAPAN

Production Paradise: Could you give us some insight into your background and your journey to becoming a Senior Creative Director at ADK Tokyo?

Toru Fujii: I’ve been working with ADK, one of the leading ad agencies in Japan, for over 19 years and as a senior creative director for the past nine years. I have been very fortunate that my career path has found such a solid home.

Production Paradise: What made you want to be a judge on the panel?

Toru Fujii: Of course, it is an honour to be a part of it, but more importantly it is a valuable opportunity to discover talents that our industry has never seen before, and open our eyes to new trends.

Production Paradise: What are some of the trends that you see in Advertising imagery?

Toru Fujii: One of the trends that I’m seeing lately, is that effective advertising imagery can have the ability of making people think of our society at a glance, without a need for words.

Production Paradise: What sort of images would you like to see in the competition?

Toru Fujii: I would love to see any images that show our humanity.

Production Paradise: What are you looking for in a photographer?

Toru Fujii: I’m always seeking for someone who has the power to change my way of thinking.

Production Paradise: How important are online platforms for finding new talent? What platforms do you use to scout new photographers?

Toru Fujii: Online platforms are good, but we have so many these days and that can be overwhelming.  Honestly, I am currently using these awards to find new talent!

Production Paradise: In what ways do you think Production Paradise Spotlight Awards could benefit photographers?

Toru Fujii: By winning the Spotlight Awards, it is the perfect way to advertise yourself and your work. This is only the second year, so I can only imagine the prestige will grow with time.

We thank Toru for taking the time to speak to us; now you know how to catch this judge’s eye, pick your best Advertising shots and enter the Spotlight Awards!


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