AMSTERDAM ISSUE 154 Mar 2009

Known for making common things interesting, Simon Warmer is classified as a still photographer by advertising agencies despite the fact that much of his work is shot on location.

He prefers to shoot everything in one shot and likes to keep post production as simple as possible. However, all of his images go through post, and he sees Photoshop as a modern-day dark room.

If he feels it to be unnecessary, Simon prefers not to composite in order to keep things as genuine as they are in real life.

See his website for more information.