AMSTERDAM ISSUE 98 Nov 2007

Photographer Simon Warmer is known for making common things interesting.

He is most likely classified as a still photographer by advertising agencies, although quite a lot of his work is shot on location.

He prefers to shoot everything in one shot, keeping things as natural as possible and limiting postproduction to a minimum. However, he sees Photoshop as "a modern dark room".

Simon recently completed work for Autotrack. He shot two campaigns with the client for new and second-hand car brands on the Internet. As Simon says, "The nice thing about it is that we're advertising cars without showing them!"