CHINA ISSUE 799 Jun 2020

Future Power Station Shanghai Animation

Yibi Hu is a multi-award winning visual artist and director with a diverse and eclectic body of work. Before setting up Future Power Station he was a senior member of the BBC’s in-house creative team.

His work experiments with 2D illustration, stop motion, hand drawn and 3D animation; creating TV commercials, brand identity and visual installations for high profile brands such as BBC, BOSCH, Huawei, SK-II, Sky, Nike and The FA.

Yibi has directed music videos for some of the world’s best known artists including George Michael, Joey Bada $$, Faithless, Zero 7 and Beyoncé.

Future Power Station is a leading London-based creative animation studio specialising in immersive mixed media stories. 

Formed by a bunch of enthusiastic animation artists, with a client list that includes some of the biggest brands in the world, their extensive experience covers high-end 2D, 3D animation and stunning stop-frame. 

FPS thoroughly understands film production and post production. With a hands-on approach, they can blend animation expertise seamless into live action.

Future Power Station is represented by D'ELE Management. 

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