COPENHAGEN ISSUE 341 May 2012

Nicolai Alexander has been working primarily with fashion and editorial clients over the past year.

"Work and life moved me from the safety of home in Aarhus to a more dynamic role in the world that is Danish fashion," says Nicolai. "I have had the opportunity to make a massive impact on our editorial markets, and with about 20 scheduled productions around the world, this next year will be even more eventful than the last."

"I moved my main focus from a commercial perspective to a more balanced expression of aesthetics, and brought in the styling team much earlier in our productions. Our clients and viewers seem to really take on board our inspiration and ideas which makes this an amazing, energetic part of my career and personal life."