NEW YORK CITY ISSUE 71 Apr 2007

The new LAND ROVER LR2 campaign was shot over 13 days in Hawaii, with Gloss Postproduction working on location alongside the art director, client and photographer. The resulting shots can now be seen billboards and in magazines all over the United States.

The project involved transporting a G5 Mac, calibrated 21" Eizo screen, Imacon Scanner and Epson Proofer with Profiles to guarantee true reference proofs. A retoucher was also flown out. Agency was Y&R Los Angeles, photographer was Kai Uwe Gundlach.

Gloss Postproduction - with offices in Hamburg and Barcelona - recently opened its doors at Union Square in New York. The company offers creative retouching, composing, look development, CGI and colour management.

Clients: Saatchi LA, Y&R LA, Publicis NY, DaimlerChrysler, Toyota, Land Rover, Amstel, Procter & Gamble, Christopher Griffith, Warwick Saint and Kai Uwe Gundlach.