NEW YORK CITY ISSUE 71 Apr 2007

New York's Work Production Company and Argentina's Mondo announce Project Argentina - a full service photo and film production company dedicated to print and TV shoots in Argentina and Latin America.

Led by veteran New York producer Wendy Gordon, Project Argentina brings New York quality production standards to shoots in Latin America at nearly one third the cost. Specialising in 'the piggyback production', they are the only resource in Latin America for the simultaneous shooting of TV and photo campaigns to ensure smooth workflow and flawless communication.

Says Gordon, 'Argentina is a high quality alternative to shooting in the US and Europe. It has access to a diverse talent base, high tech equipment and very experienced crews. And with the opposite season to the Northern Hemisphere and a range of locations - from rainforest to blue icebergs to farmland to European style buildings and incredible rock formations - Argentina is an ideal setting for automotive, catalogue, advertising and editorial shoots.'

Recent campaigns: Samsung, IBM, Lucky, Veet, American Express Centurion, Harpers Bazaar.