NEW YORK ISSUE 240 Oct 2010

It has been a multifaceted summer for Mission Photo Production. For Rolex, a Frank Lloyd Wright jewel in Florida, scouted by Mission, proved to be the perfect backdrop for a portrait of an emerging tennis player. Following this, Mission produced three fashion stories for the venerable German department store Ludwig Beck, photographed by David Burton c/o Brigitta Horvat. Mission also produced an eyewear and watches shoot for Uli Holz and Davidoff, and when Kai-Uwe Gundlach undertook a whirlwind world tour for Smart, Mission orchestrated the New York portion of the shoot.

Mission Photo Production is gearing up for what looks to be a fourth quarter full of exciting challenges. Mary Pratt is approaching the projects on her table with a sharp eye towards the creative needs and the comfort of her clients, while she maintains a healthy respect for the budgetary constraints of current market conditions. Like engineering a bridge with exactly the right amount of steel, there is an art to producing a beautiful campaign with economy. Mary prides herself on this skill.