PRAGUE ISSUE 185 Nov 2009

"Working in advertising for 10 years can have a profound effect on a person." The consequences for Paul Richard Matthews are that he endeavours to work outside the conventions of normal advertising photography.

His strong eye and ability to capture emotions with his images conveys a feeling of honesty in his work. A background as a design director gives his work a graphic edge, but he prefers to shoot with as little post as possible in favour of retaining the emotion captured through his lens.

His very first commercial project, creating and shooting a charity campaign, was awarded 'Charity Campaign of the Year' in the Czech Republic. As part of his passion for fashion, Paul is currently working on a pro-bono project to provide young Czech designers with ad campaigns created in his own unique style.