VIENNA ISSUE 410 May 2013

Born in 1975 in Vienna, Mato Johannik graduated from the Brooks Institute of Photography in California in 2003. Working for photographers like Greg Gorman, Steven Klein and David Lachapelle, Mato gained proficiency in celebrity photography, conceptual photo design and lighting expertise.

His wide range of work spans from fine art and fashion photography, incorporating creative concepts for advertising clients, to celebrity and corporate portraiture as well as real life documentary style photo design. Working on productions in London, Paris, Los Angeles and Berlin, Mato calls Vienna his homebase for his photographic inspiration.

Clients include Red Bull, Puma, Nokia, Samsung, Volkswagen, Saturn, Reno, Zalando, T-Mobile, Palmers, Agent Provocateur, Vivienne Westwood, Bipa, Libro, Gerngross and Universal Records, as well as numerous fashion and lifestyle magazines. His rising popularity among fine art photo collectors has promted a series of exhibitions as well as an upcoming photo book project.