FOOD & DRINK PHOTOGRAPHY & MOTION Jan 2021

Julie Renouf is an Australian photographer/director/DP. Based in Melbourne, she regularly travels to work with clients interstate and internationally.

Julie is known for her strong creative vision and capacity to increase consumer engagement, particularly with the female consumer. Her innate understanding of brand identity and storytelling results in beautiful, feminine imagery that is genuinely engaging with the brand's audiences. Her capacity to shoot both photography and film keeps production costs down and maintains style consistency across various media.

Recently, thanks to the quality of her food portfolio, Julie was awarded a motion + photography campaign for Procter & Gamble (a collaboration with Saatchi & Saatchi London). Other work includes a billboard for Kellogg's, TVC plus various media for Heathcote Gin, Don Smallgoods' rebranding, and her short food films feature on SBS Australia. Her client list includes James Boag, Fisher & Paykel, Tourism Victoria, Darrell Lea, and ALDI, to name a few.

On set, Julie works closely with clients - she believes collaboration, a positive attitude, and a shared enthusiasm for evocative visuals is the most effective way to create beautiful, authentic stories worth sharing with the world.