GLOBAL ADVERTISING PHOTOGRAPHY Jul 2014

Los Angeles: Hugh Kretschmer

Hugh Kretschmer is a Los Angeles native who grew up in a family of artists, discovering photography at age 13 under the guidance of his father who was a photo-instrumentation engineer for McDonnell Douglas during the Mercury through Apollo missions. Recognised repeatedly throughout his 24-year career for his work's enduring (and endearing) use of metaphor and hand crafted, trick-the-eye elements, Hugh has achieved singular success as an editorial and advertising photographer who creates imagery that applies to both art and commerce.

A partial client list includes Old Spice, Huggies, Toyota, Sony, Kohler, Harrah's, USPS, Marmite, Nature Valley, through agencies such as McCann London, Grey Advertising, Y&R New York, Wieden Kennedy, DLKW Lowe, Adam & Eve DDB. Editorial clients include GQ, Vanity Fair, New York Times, Rolling Stone, Fortune, ESPN, Oprah and Esquire Magazine.

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