SPORT & FITNESS PHOTOGRAPHY Oct 2020

Photographer Michael Mueller shot the first part for the global campaign #WinDifferent for Superdry.

"Power - coordination - precision.

Focus and precision - every movement fits! Such quick, precise execution of the movement sequences is only possible through years of training. Coordination, strength and flexibility at the highest level!

We shot this global campaign for Superdry around the themes flex and training on location in London. Due to the global crisis surrounding the coronavirus, unfortunately only the first part of the campaign could be photographed."

There was never a professional alternative to photography for Michael. Always drawn to nature, untouched landscapes appeal to him, but also urban life and its details capture his interest. Always on the quest for new and exciting locations, his drive to rediscover and capture situations, moments and emotions on photo, bring him all around the globe. For this no effort is spared, whether in tough weather conditions with extreme temperatures or risky locations – his motivation and commitment is to get the perfect visual moment every time. Michael lives near Munich.