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Welcome to Showcase Amsterdam, brought to you by Production Paradise. This issue features some of the leading photographers currently working out of Amsterdam, including Alexander Baks, Bart Brussee, Hans Verleur, Henk Bleeker, Mark Groeneveld, Marnix Postma, Otto van den Toorn, Peter Bak and Sigurd Kranendonk; film production company HotelRebel; photo and film post production and CGI studio Peek Creative Studios;stylist Simone Jay; illustrators representation Agent Pekka and full service production company Witman Kleipool.

You can find more creative professionals and facilities for photographic and film production in our Amsterdam Photo and Film directories.

Companies including Google, Coca-Cola, Air France, Amstel, Mercedes-Benz, Adidas, Heineken, Flair Magazine, Eurostar, Smirnoff, Kiehl's, Jupiler and Sol, among others, have trusted these professionals with their latest advertising campaigns and editorial shoots.

Be sure not to miss our recommended events:

Our cover image was shot by Carmen Kemmink

film production companies

hotelrebel Amsterdam commercial production

HotelRebel is an international creative production company headquartered in Rotterdam with executive producers also in Amsterdam and Berlin. The company covers all aspects of production for film, animation, photography and commercials.

HotelRebel offers a full range of production services from concept to completion, including pre-production, extensive location scouting, casting, set production, editing, post-production to full project management.

HotelRebel strives to provide the best production service for each client's story by creating meaningful, thrilling, explanatory, funny and surprising content and supporting the shoot from an initial consulting to a finished campaign. Each result is always made with the intention to be worth telling a friend about or shared with any third party.

“We don’t start filming until we are convinced your film will make sense for your brand. Our favorite stories are your stories. Told by us” – HotelRebel.

Clients include Mercedes Benz trucks, Samsung, METRO GROUP, Quooker, ABN AMRO, Philip Morris, C&A, the Flower Council, and more.

photo post production

Peek Creative Studios Amsterdam creative post production & CGI

Peek Creative Studios is an integrated creative production studio specialised in beverages and CGI productions.

This Showcase features work for Adidas, Coca-Cola, Amstel, Heineken, Duvel, Hoegaarden, Jupiler and Sol.

"All of our projects contain multiple disciplines from within our studio, whether it's photography and CGI or CGI and animation."

Email for more information.


Hans Verleur Amsterdam architecture photographers

Hans Verleur is an Amsterdam-based photographer mainly known for his lifestyle and people photography. His clients often ask for his (urban) landscapes and architectural photography, as featured in this Showcase. In every case, the light present in his images tells an important part of the story.

Hans developed the specialisation of customised image banks. In these client-specific image banks, the photography of both lifestyle, people and (urban) landscapes come together.


Marnix Postma Amsterdam fashion photographers

Born and raised in the Netherlands, Marnix Postma grew up on basketball, hip-hop and graffiti.

He has a passion for expressing the distinct DNA of the brands and personalities he works with.

Marnix is based in Amsterdam.


Alexander Baks Photography Amsterdam interiors & exteriors photographers

Starting out in The Netherlands, Alexander Baks soon branched out to a variety of other countries, shooting for prestigious clients such as Hilton, Rituals Cosmetics, Pulitzer Hotel and Heineken.

Focussing more and more, but not exclusively, on the leisure and hospitality industry, big brands have taken notice of his stunning work. He recently shot a significant project for the new Hilton Schiphol Hotel and the soon to be opened Hilton Tallinn hotel in Estonia.

Alexander strives every day to create better and more appealing images for his clients. He has a huge passion and talent for capturing beautiful imagery. Whether it's creating an editorial or shooting advertising campaigns, he brings a signature style to all of his work.


Otto van den Toorn Amsterdam fashion photographers

Music was Otto van den Toorn's greatest passion, but after 15 years of working as a DJ/composer he decided to leave his secluded studio life behind and move into the real world.

20 years of modelling experience gave him a decent insight into the fashion business. Otto loves working and connecting with people and so established himself as a full time photographer. His work is aesthetic with the strength to make reality more powerful and beautiful.

Otto’s assignments are mostly fashion related and he has shot campaigns for brands such as BreizhWorld, Silvercreek,, JoshV, Makeupstudio, MiMoneda, Lookx, M+S Cavallaro Napoli and Tramontana as well as magazines such as Talkies Magazine, LAF, SalonNV-UK, Grazia and Stylevision.


Bart Brussee Amsterdam Portrait, People & Lifestyle Photographers

"Craftsmanship needs no fuss." At least, that’s what highly experienced photographer Bart Brussee knows. "All the more important are inspiration and a personal vision."

Bart works for major national magazines and international companies. In doing so, he chooses to keep it small: the concept, the team, the location. "To subsequently excel with a grand result! Where the light communicates and the moment is captured."

Bart masters the art of omitting in detail. Here as well, his images speak for themselves. "Read them. Each one of them tells a story. Just listen."


Sigurd Kranendonk Amsterdam still life and interiors photographers

Sigurd Kranendonk is an Amsterdam-based still life and interior photographer who is as comfortable in his studio as he is out on location.

Obsessed with lighting, Sigurd is capable of bringing out the beauty in ordinary objects.

Recent projects include campaigns for Akzo-Nobel, promotion material for Piet Boon Group, food photography for Sanoma Media, and many more.


Henk Bleeker Amsterdam fashion photographers

"As a photographer, I go anywhere. To the real cowboys in the remote areas of the United States. To rockers behind the podium. To top models in the studio. To writers in the bedroom. And wherever I am, I want to create the image that reality there rises above itself."


Mark Groeneveld Amsterdam fashion photographers

Coffee with caffeine, gin with tonic. Play Hard, work harder. Laughter is the key, seriousness is essential.

Life is bright even without a flash. As for photography anything is possible.

Mr. Mark Groeneveld, an Amsterdam-based photographer with 18 years of experience and creativity running through his veins.

Continue to be Lucky, by Mr. Mark Groeneveld


Peter Bak photography Amsterdam people & lifestyle photographers

For nearly two decades, Peter Bak has worked as a portrait, lifestyle and travel freelance photographer. Based in Rotterdam, Peter educated himself in photography while in his late 20s and decided to move to New York City where he had the opportunity to master film photography before moving on to digital.

He has a natural talent for both outdoor and location photography and is known for his dramatically lit environment portraits and intriguing travel images. He specialises in creating engaging portraits and documantery. Furthermore, he enjoys making photo reports for travel and lifestyle magazines, which is a perfect method to search for new perspectives (and avoid ordinary views) and explore exotic cultures.

When not shooting professionally, Peter spends his time traveling and working on his personal portrait series. For Peter it is all about people. He prefers to work in a documentary style, enabling him to get closer to a person. Photography to Peter is a way to access these moments, to travel, to meet. "Without these moments they are just pictures," he says.

He now works with a wide range of clients, from travel magazines to corporate portraits.

Clients include: Nautique, Rails, Playboy, Elle, Carp, HP de tijd, NRC and M-magazine.

styling, hair, makeup

Simone Jay Styling Amsterdam fashion stylists

Simone Jay Styling is based in Amsterdam where she is known for her eye for beauty. Earlier this year, Simone was asked by the Rijksmuseum Amsterdam to conceptualise products for their catwalk exhibition, which runs until May 16th.

In March Simone was pleased to work for Missoni Italy creating images for their blog with Andrea Trimarchi and Simone Farresin from Studio Formafantasma modelling.

Two of her non-commissioned projects received awards; 'Oblivion' featuring retro images shot in a 1960s villa, received an honarable mention by So Awards 2015, while her work with photographer Arthur Mebius has been nominated on the 2016 shortlist by the Art Directors Club Netherlands (ADCN).

As a stylist Simone works for commercial clients such as KLM/Air France, Heineken, Marks &Spencer, Albert Heijn, ING Bank, ABN/AMRO, Missoni, Bugatti and non-profit organisations including the Rijksmuseum.


Agent Pekka Amsterdam illustrators' agents

Agent Pekka is an illustration agency that champions originality, creativity and craftsmanship. Based in Helsinki and Amsterdam, the company works globally.

Dedicated to illustration, art direction, motion, 3D, icon design, infographics, installations, pattern design and typography, Agent Pekka has been helping clients commission work from its hand-picked roster of artists from all over the world since 2007.

The agency represents both established names as well as the very best newcomers.

"We are passionate about quality, craftsmanship and originality. All of our 36 artists’ styles are as wonderfully diverse as they are distinctive."

photo & film production

Witman Kleipool Amsterdam Full service photo and film production

As a full service production company Witman Kleipool has the ability to offer all of the aspects of production from pre-production (casting, budgeting, equipment rental location scouting, etc.) to line-production. Its international network helps the company to shoot and finish projects anywhere in the world.

With access to it's own studio and editing suit, operating under the name No.6 Studios, Witman Kleipool can offer its clients the distinct advantage of these combined services.

Comma film department is another production entity within Witman Kleipool, specifically designed for film production. This allows clients the opportunity to combine photography with film in one instance.

"Whether we are brought in by clients at the concept stage as producers or if we exclusively deliver a photographer, director or a studio, we always seek to deliver the highest level of service at the most costs effective price. Please enjoy all of the workwe are so proud to represent on our website."

For information about being featured in future editions of our Magazines or to be listed in our city directories, please contact your local agent. Please contact us for questions, suggestions or comments:

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