Posted 25-04-2012, offered
As an art director, you direct the look, feel and aesthetic of your client’s brand. It is your task to take a client’s business problem or opportunity and, along with your writer partner, create concepts that engage the target and clearly communicate relevant messages. But it’s also your specific responsibility to ensure the physical look is appropriately executed for a given brand, and that visual look communicates the message as effectively as possible. It should also be your goal to make your client and his brand famous. To get them talked about. And to have the brands that you work on be the brands that everybody in the agency wishes they were working on.
To make the agency proud of the work you do, and to have the agency want to show off that work.
Your Duties Include:
1. Knowing how the office produces work from start to finish; who does what and whom to go to in order to get done what you need to get done. 2. Fully understanding your client’s business problems and opportunities.
3. Questioning the brief. Making sure it makes sense to you. If it doesn’t, letting the brief-writer know. Then coming to a resolution that all parties feel good about, while being respectful along the way.
4. Thinking up brilliant answers to the brief. But also thinking beyond the brief as well to surprise the client with smart initiatives that can move his/her brand forward.
5. Working independently to know what next steps are while keeping a steady eye on the process, so you’re able to pull in the right people at the right time to ensure the work gets produced of the highest quality, and on time and budget.
6. Updating your Creative Director and/or Associate CD often so they he/she can contribute along the way and stay abreast of the progress.
7. Supporting account management so they fully understand the creative work in order to better sell it to client and follow through in producing it. Also, availing yourself to see clients to help sell the work, whenever necessary.
8. Checking and double-checking layouts, comps, transparencies, pdf’s—or whatever other form the work is being reviewed, shown or produced—to make sure visuals are as they should be. You’re the last line of defense against art directorial mistakes. Take pride in paying attention to the smallest details. It’ll pay off in trust and respect from those with whom you work, and from clients.
9. Maintaining a good relationship with suppliers. As an art director, they’re very often your life line. Having a positive working relationship with them can make the work better and the process go much more smoothly.