Femke Groot

Femke Groot: Latest magazines

• spotlight magazine Nov 2014 photo production

  Emirates

  Heineken More Photos
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  Amsterdam: Femke Groot

  Femke Groot was born and raised in Amsterdam. At an early age, her father, an art-director, exposed her to concepts and ad campaigns and taught her how to interpret them. Developing a passion for traveling, she started working summer holidays in England and even moved to Canada where she attended high school.

  After two years, Femke came home and got the chance to start as an assistant traffic manager / art buyer and eventually move into operations management. The passion for traveling persuaded her to go on a 'once in a lifetime' journey. She packed her backpack and travelled for 22 months around Asia, Australia and New Zealand.

  The market for freelancing was good upon her return. She worked for ad agencies and for direct clients like Tommy Hilfiger. At Tommy Hilfiger, she started producing big photography productions set in Holland and abroad.

  Although all projects are exciting, projects with children are her favourite.

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• showcase magazine Apr 2013 amsterdam issue 402

  

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  Femke Groot   children photographers

  Femke Groot is an all-round producer for fashion shows, films, editorials, advertising campaigns and events. She has a special passion for kids photography.

  She has a good eye for the bigger picture as well as great attention for the smallest detail. As a former traffic manager and art-buyer with a hands-on mentality, she knows how to contribute to a creative and successful product. She has a very good understanding (also financially) of both concept development processes and how to execute them.

  Having the talent to give every client personal attention during a photo shoot she is able to create a relaxed and professional atmosphere. Being extremely efficient she delivers within budget but without loss of quality.

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