Maground
Hamburg - Los Angeles - Tokyo - Beijing - Seoul
- Methfesselstraße 16a
- 20257 Hamburg
- Tel: +49 (0)40 609 461 260
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Website
Blog
https://blog.maground.comSocial Networks
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English, French, German, Japanese, Korean, Mandarin, Russian, Spanish Add to favoritesOther Locations
Categories listed
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- automotive stock photography
- 360° photographers
- car & transportation photographers
- cgi 3d rendering / AI
- CGI stock photography
- corporate stock photography
- creative stock photography
- landscape photographers
- landscape stock photography
- other locations
- photo library stock
- travel photographers
- travel stock photography
About
MAGROUND is the go-to resource for exclusive imagery to create outstanding marketing visuals for the automotive industry.
Founded in 2007, MAGROUND became a worldwide leader, enabling brands such as Mercedes-Benz, Volkswagen, Porsche, Kia, Toyota, and many more to produce advertising campaigns, catalogs, and interactive content.
With more than 1 Million background images from around the world, MAGROUND is a solid solution for creating visual content at scale. Also with tight budgets, and timings.
Beyond any “classic” photo stock, MAGROUND has proven itself as a trusted partner in a modern production workflow. From implementing 3D-Objects with the help of the most extensive 360° HDRi database to creating full CG virtual environments for online experiences to organizing worldwide on-demand photo shootings.
With offices around the globe MAGROUND and its massive network of over 400 professional photographers, not only ensures the “German” efficiency, high design, and quality standards but also helps to reduce the carbon footprint that is inevitable with traditional production methods.
Reviews
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“Through our cooperation with MAGROUND and the resulting access to the world’s largest photo archive in the field of background images especially for automotive visuals, we had maximum flexibility for our projects for Mercedes-Benz. Suddenly anything was possible. Our creativity was set free and every customer requirement could be fulfilled.”
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“We need consistently high-quality files, in order to be able to photorealistically depict the car model in a tangible setting. Reliable file availability is therefore our highest priority. In an ideal scenario, the backplates and HDR domes that we obtain from our partner MAGROUND are already arranged in such a way that we don’t have to improvise much. Also important are different perspectives, so that the new model can be seen from all possible angles at one and the same location – effectively like a virtual photo shoot. If these prerequisites are met, it is difficult to differentiate the virtual image from reality.”
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“Having access to thousands of backplates and domes from MAGROUND is a blessing because it provides us with options to create campaigns and on location shoots without actually being on location. My team are keepers of a virtual garage –data for all of the Mercedes-Benz vehicle builds. This data along with MAGROUND backplates and hdr domes are brought together to create most of the imagery seen on the Mercedes-Benz website for both USA and Canada. The imagery works as sets and tells a story of how the vehicle should be represented both in mood and setting.“
Maground: Latest magazines
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spotlight magazine Jun 2023 car production & post production
Hamburg - Worldwide: Maground
MAGROUND was established in 2007 as the go-to resource for exclusive imagery to create outstanding marketing visuals in the automotive industry. With more than one million background images, 360° content and HDR domes from around the world, and a massive network of over 400 professional photographers, MAGROUND is a solid solution for creating visual content at scale.
MAGROUND has proven itself as a trusted partner in modern production workflows, including the creation of virtual reality (VR) environments.
For more information about MAGROUND, current projects and latest photo-productions visit the website or join them on Instagram or LinkedIn.
In this Spotlight:- Audi Activesphere concept campaign - made with MAGROUND Content
- The new Bentley SUV visuals - made with MAGROUND
- Dacia Duster campaign - MAGROUND content from South Africa
- AMG EQS visuals - made with MAGROUND
- Aiways - 360° environment - made with MAGROUND
- Lexus campaign - driving shot - made with MAGROUND
- Rimac - in front of Dubai skyline from MAGROUND
- Fiat 500 - night shots from MAGROUND
- Lincoln concept - staged in MAGROUND backplate
- Mercedes EQS SUV visuals - made with MAGROUND
- Hyundai fuel-cell bus campaign visuals - made with MAGROUND
- Mercedes SL Unreal case - Full-CG made with MAGROUND.
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showcase magazine Sep 2022 germany issue 893
Maground Backplates & 360° Content
With more than one million background images and 360° HDR domes from around the world, MAGROUND is the source #1 for creating visual automotive marketing content at scale - also with tight budgets and timings.
Beyond any “classic” photo stock, MAGROUND has proven itself as a trusted partner in a modern production workflow. From implementing 3D-objects with the help of the most extensive 360° HDRi database, to creating full CG virtual environments for online experiences to organising worldwide on-demand photo shoots.
With offices around the globe, MAGROUND and its massive network of over 400 professional photographers not only ensures German efficiency, high design, and quality standards but also helps to reduce the carbon footprint.
In this Showcase:
- 'Purple concrete - minimalistic architecture by night ': new photo production
- Audi RS5 from all angles
- New Aiways U5 campaign visuals
- Mitsubishi campaign with people integration
- The new Bentley Azure convertible
- 'From Iceland with love' - a breathtaking landscape photo production
- The new BMW 330e driving shots
- Gybow - a new way to photograph cars virtually on location
- The Bugatti Chiron in Los Angeles, Lower Grand.
For more information about MAGROUND, current projects and latest photo productions visit the website, join them on Instagram or LinkedIn.
more magazines
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