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Kai looks at the playful interlude between reality and surrealism. Bringing together individual elements that tell a richer visual story. Bastard’s work explores blending traditional creative direction with the digital space to create interactive and emotionally engaging experiences.
Renowned for his 360 approach to ideation, Bastard produces integrated frameworks which allow an idea to be amplified and adapted according to the platform it will be displayed on and the human engagement it will encounter.
Over the past decade Bastard has helped brands and agencies create award winning campaigns through engineering photographic, CGI and interactive elements seamlessly together.
Kai Bastard: Latest magazines
spotlight magazine Nov 2018 awards winners 2018
Title: Putting on a Brave Face
"Our world has become emotionally disconnected. Through social media we are projecting a reality that we control, allowing people to see only the positive moments of our life that we wish to portray. These moments are then artificially enhanced through filters and special effects overlaid on the image, building upon this false projection of their identity.
‘Putting on a Brave Face’ is a visual interpretation of the emotional and psychological state that is all too commonly hidden. Depression unfortunately holds an air of stigma making people find it extremely hard to speak about, masking their true emotional state behind a positive projection of themselves."