Christer Andersson

Categories listed

• 
  advertising photographers
• 
  car & transportation photographers
• 
  food & drink photographers

About

• "GOOD IS THE ENEMY OF GREAT"

  Christer Andersson is a professional photographer based in Sweden. He has a BA Hons. degree from Central Saint Martins School of Art & Design in London, where he focused his studies on advertising and photography. After graduation he spent nearly twenty years working as an award winning creative in the advertising industry, employed by some of the most creatively renowned and awarded agencies in the world. Starting as a Junior Art Director and working his way up to Creative Director.
  
  His extensive experience from working both in the U.K. and Sweden, with global as well as national and local clients, has given Christer invaluable experience that he applies to his work as a photographer. He has a thorough understanding of how to strengthen brands through strategy and creative work and understands every aspect from creative development to production.

  His work is founded on three simple rules:

  ONE -  Making things look good for the sake of it is never good enough. Every piece of work needs a strong idea that will help boost brand values.  Work produced without a strong idea is by default weak and full of forgetfulness. Avoid it like the plague. 
  
  TWO - Good is the enemy of great - Never give up on the idea and always try to make it better by inviting other people into the process.
  
  THREE - THINK BIG. And stay away from negative people. They really do have a problem for every solution.