"Summer is here in Iceland with open borders for filmmakers thanks to the actions and responses of Iceland’s director of health. They seem to be working beyond our greatest hopes giving us a reason to be cautiously optimistic from this point on.

Due to the foreign travel restrictions to Iceland, the whole country is now literally empty and offers a unique opportunity, even more so than normal and that’s saying something. The biggest tourist attractions and hotspots are now free of all human interference in pristine surroundings.

Hero has access to state of the art camera equipment that can be utilised by local crews capturing scenes and landscapes never thought possible in complete safety and according to all government containment rules and health regulations.

We are allowing social groups up to 50 people. Studios and production houses now need to embrace a new reality in times of an opponent facing all mankind. This reality enforces a new set of rules on the production industry to ensure safety for all individuals.

We at Hero use those rules as an opportunity to exercise our creativity in film, TV and ad productions focusing on new solutions to drive safe content creation in Iceland.

Using restrictions as an innovative force is our forté and the current situation is no exception."

Gummi Thor is an advertising photographer based in Reykjavík, Iceland. His focus is on elevating the visual experience for the audience with dynamic storytelling and detailed lighting.

His creativity and spirit are his driving force, pushing him to come up with new ways to look at the world of advertising and finding a collaborative solution to make his images interesting.

Gummi Thor has a long history of collaborating with clients and brands to find the right visuals and stories for the desired briefs and business goals.

Clients include Vodafone, Icelandair, Dominos, Arionbank, KFC among others. 

“Solving problems is the fun part of being an advertising photographer.”

Republik Film Productions is a powerhouse production company in Iceland offering quality film and photo service and production. The company specialises in TV commercial productions and photo-shoots.

Reasons to consider Iceland and Republik as your shooting partner:

• Iceland is now open for film and photo shoots. Foreign crew can travel to Iceland without having to go into quarantine.
• The health and safety of cast and crew remains the top priority: "We take great precautions and follow guidelines from health officials".
• Republik offers full service, from locations & casting to post production and online and everything in between. They also offer remote shooting if needed.
• Extraordinarily beautiful locations that are easily accessible.
• Aside from the nature landscapes, Iceland can also offer more generic urban and interior locations, even studio builds.
• Over 20 hours of daylight in the summer months!
• The exchange rate on Iceland's currency, Krona, is more favorable now.
• Republik’s production crew is resourceful and motivated with years of experience servicing shoots of all shapes and sizes.
• Iceland is known for its hard working and professional crew and talent.
• Republik boasts of an impressive directors roster of internationally renowned and award winning directors that are based in Iceland.

“Photography is my language, people are my subjects and creativity is my spirit.” 

Gummi Thor is an advertising, portrait and lifestyle photographer that has worked with brands like Vodafone, Icelandair, Dominos, Arionbank, KFC, DutyFree, RVK studios, Pfaff, Reykjavik Pride and The Icelandic Red Cross.

For 12 years Gummi Thor has collaborated with clients and brands to find the right stories and visuals for the desired briefs and business goals. His style is cinematic and colourful but also a bit dramatic like his homeland's nature.

Gummi Thor is based in Reykjavík, Iceland, but available worldwide.

Last year was amazing for Hero Productions Iceland, they worked with Hollywood giants Disney and Hallmark and also received nominations and awards for Best Location for a TVC from Creative Pool and Location Manager Guild International for Huawei’s #SEEMORE campaign.

Another highlight was producing a music video for Disney France, 'Frozen 2', with their favourite Icelandic director Kitty Von-Sometime, as well as servicing the Disney USA music video for 'Frozen 2'. All this as well as becoming the official production company for Hallmark in Iceland, following a great working relationship producing 'Love on Iceland', a feature film for Hallmark’s Winterfest.

Hero Productions Iceland is an honest, flexible and personal production service company. Their passion and professionalism put into projects of any size or type is unsurpassable. They specialise in providing the locations you are looking for, the equipment you want and the crew you need, all locally.

Republik Film Productions has over 10 years' experience supporting all kinds of media production.

Recent work includes a photo shoot with Icelandic crossfit world champion Katrín Davíðsdóttir, photographed by Benedict Evans for ESPN’s '2019 Body Issue' - the last ever print edition. This made the production feel particualrly special, with some magnificent imagery captured in Iceland’s stark and graceful nature.

"The ESPN team were looking for iconic Icelandic landscapes and at first were only interested in tourist places. We ended up finding locations off the beaten track that eventually ticked all their boxes. One popular spot, Reynisfjara, is usually very crowded with tourists during the day, so instead we ended up shooting in the middle of the night. In Iceland in June, we have literally almost 24 hours of daylight!"

Republik just finished photo shoots for Brown Thomas and Urban Outfitters and is currently working with Duo Film on a commercial production for the Korean outdoor clothing company Kolon Sport.

In addition to offering exclusive services for international clients wanting to shoot in Iceland, Republik has firmly established itself as the country's leading production company with a tight roster of talented and innovative directors.

Republik Film Productions is a full production company based in Reykjavik, Iceland. The company offers full service for any-sized film or photo production in Iceland as well as solutions in filming in neighbouring countries.

Republik has a divison of experienced location specialists and producers that specialise in helping with demanding projects, in addition to making their own commercials, TV content and documentaries.

"Recently, we have had successful film and photo shoots servicing and producting for clients like S7 Airlines, ESPN, UGG, Men’s Health Magazine, Victoria Beer, Apple, LG, Lexus and Pepsi Max, amongst many others."

Most recent news from Hero Production is the opening of a branch in Belgrade - Serbia, the Hero x Shots party at Cannes, and productions with notable clients like Netflix, Forbes, Febi Bilstein, Sodastream, Comedy Central, Huawei and BMW.

Hero Production is the company to talk to if you need a production partner in Iceland, from fixer jobs to Hollywood blockbusters the team provides services for everything; location scouting and releases, logistics and crew, catering and car rentals, hotels and casting, equipment and post-production, and more.

"From daring shoots on floating icebergs and dramatic landscapes to gv’s and interviews in downtown Reykjavik with a skyline backdrop, everything is possible."

As one of the hottest locations in the film industry today, Iceland has a steady flow of productions in film and commercials. With the 25% tax rebate on productions and the accessibility to some of the most unreal locations, Iceland has quickly become a treasure for international production companies and creatives of all levels

With over 40 years of experience in the Icelandic film industry, Sagafilm has built a tremendous network of top-notch professionals around the country and a rich archive of locations. Its production service credits include Hollywood blockbusters such as 'Interstellar', 'Star Trek Into Darkness', 'Batman Begins', 'James Bond - A View to a Kill' and 'Die Another Day', 'Tomb Raider', Alexander Sokurov’s 'Faust', and the documentary 'Race to the South Pole'.

"Sagafilm provides a multi-talented production team that is, with the help of a dynamic and engaging landscape, fully committed to making your vision - big or small - come to life."

Hero Production Iceland is a full production service company for commercials, TV series, feature films, music videos, documentaries, corporate videos and reality TV.

Recent projects include American Eagle Outfitters holiday campaign 'Give Love Jeans', 'King of Blaze' TV series, GusGus 'Fireworks' music video, BMW photoshoot, Collagen commercial, Clinique '#FindMyID' campaign, Toby Mac 'Elements' music video, and Huawei Mate 20 Pro Gal Gadot and Robert Lewandowski commercial.

Most popular locations last year were Hjörleifshöfði, The Glacier Lagoon, ice caves and Reynisfjara alongside the usual endless black sand fields, magnificent cliffs, deviant icebergs, dramatic glaciers and ever-popular black sand beaches.

Hero Productions handled all aspects for these projects, finding locations and acquiring permits, hiring crew and catering, booking hotels, vehicles and equipment, in one case applying for and getting the 25% rebate with a perfect score.