Anatol Gottfried’s lifestyle and automotive photography fuses authenticity, energy, and narrative—turning movement and attitude into cohesive visual stories.

In his recent collaboration with SEAT and catorce14, he brings this approach to 'Rollin’ Young', a campaign built around a mindset rather than an age group. Skaters, friends, and cars share the same restless energy: always rolling, always looking forward. The wide-angle lens pulls viewers into the action, stretching the perspective and transforming urban corners into stages of style and confidence. The visual language nods to raw skate videos while refining them for contemporary automotive storytelling.

Blending fashion, lifestyle, and mobility, the imagery feels spontaneous yet tightly composed—where SEAT and street culture coexist in one fluid narrative. A bold fusion of youthfulness and motion, Rollin’ Young underlines Anatol’s ability to shape brands through attitude-driven visuals.

Explore more on his website and Instagram, and imagine what your next project could become.

INEZZ Productions delivers full-service fashion production and location management across Spain. 

"We support international clients on projects of all sizes—from small shoots to large campaigns and fashion films—for brands such as Carolina Herrera, Karl Lagerfeld, Chloé, Sézane, Uniqlo, Zalando, Costes, Hunkemöller, IKKS, Only, Zara Home, and many others.

Our services include:

• Location management: access to curated production-ready top locations from urban interiors to coastal landscapes, stunning villas and impressive brutalist buildings.
• Pre-production: planning, budgeting, and scheduling.
• Crew sourcing and casting: experienced multilingual teams and talent coordination.
• Permits and logistics: securing locations, transport, and travel arrangements.
• On-set coordination: smooth execution during shoots.

With 20 years of experience and a curated portfolio of stunning locations in Spain mainland, the Balearic and Canary Islands, you can trust us to bring your next production to life with creativity, precision, and professional excellence."

Anatol's Coca‑Cola and Samsung campaigns return with previously unseen imagery that reveals the architecture behind the ease. These expanded galleries show how decisions compound.

His lens captures essence by weaving narratives that resonate with the audience. His approach is rooted in understanding the human experience, making his images feel both personal and relatable—creating connection between product and consumer.

His work feels immediate and real, yet everyday moments are elevated to celebrations. This powerful storytelling has a profound impact on how people perceive and interact with what they see.

Anatol's ability to distill core identity into compelling visuals is a testament to his skill. His work not only reflects consumer behavior but also subtly influences it, making it a valuable asset for clients seeking to forge deeper connections. The work moves because it was never trying to impress.

OpenBCN Studios is a boutique space in the heart of Barcelona, set on a quiet semi pedestrian street with easy access for loading. The studio combines industrial character with modern features, offering a nine metre wide cyclorama, advanced lighting and motorised skylights that give full control over natural light.

OpenBCN has hosted shoots for titles such as Vogue Portugal, Schön Magazine, Lemi and L’Officiel, proving how adaptable the space is for both stills and motion.

The studio is also becoming a sought after venue for events, shown by HMD choosing it as their meeting hub during MWC, a choice that helped them stand out among much larger tech names thanks to the studio’s distinctive personality.

OpenBCN Studios provides a versatile setting for productions, presentations and gatherings, with a level of service that keeps clients coming back.

INEZZ Production, a women-led boutique production company based in Barcelona, delivers seamless photo and film productions across Spain, including the Balearic and Canary Islands.

"With over two decades of experience, we manage every detail from casting and locations, to logistics, equipment, travel, and location scouting and permits including children’s work licences in order to ensure a smooth, high-quality productions.

Specialising in advertising, fashion, automotive, lifestyle, and sports, our multilingual team combines global standards with local expertise. Recent projects for Amazon, UniCredit, Lenovo, Skoda, Scania, JBL, Ligne Roset, and many others demonstrate our ability to turn creative visions into award-worthy results."

Spain offers exceptional year-round production advantages: Mediterranean regions see as few as 35–60 rainy days annually, providing reliable, sunlit locations from Barcelona and Madrid to Ibiza, Mallorca, and the Canary Islands.

Partner with INEZZ Production for tailored solutions, expert guidance, and flawless execution and your brief becomes a striking visual story delivered on time and to the highest standards.

Anatol Gottfried’s work centers on people, place, and brand truth. His two new series show how he translates strategy into images that feel lived‑in and look premium, without overstatement.

For Coca‑Cola, Anatol partnered with Studio X and Hogarth Madrid to speak to adults who value quality time and considered choices. The brief: "Me‑Time” — meals as small, daily celebrations. He designed frames that honor the ritual: restrained pacing, tactile details, and clear product context. The product reads as a natural companion, not a prop — calm confidence and appetite‑forward lifestyle that aligns promise with everyday authenticity.

In Seoul, engaged by Cheil, Anatol shot exclusively on pre‑release Samsung Galaxy Z Flip7 and Fold7 devices — no retouch, no AI, straight from the phone. The results showcase real‑world capability; the work now anchors photo galleries on the new phones worldwide.

Anatol's method is consistent: people first, product true. He earns trust, follows the place´s rhythm, and shapes light to serve the story. Clear, readable frames help brands communicate fast across channels. Based between Cape Town, Barcelona, and Berlin, he delivers honest images that move the brand.    

Arco & Palms is an artist management and production agency based in Barcelona, representing an international community of exceptional multilingual photographers and image-makers working across Spain. Their artists craft distinctive visual stories in advertising, fashion, editorial, portraiture and still life.

From concept to final cut, Arco & Palms offers full-spectrum production services for both film and photography. With a global perspective and deep local expertise, the team delivers tailored solutions that balance creativity with efficiency and always achieve impactful, authentic results.

"Combining boutique care with international reach, we build lasting collaborations with brands and creative agencies, guiding every project with precision, artistry, and a strong sense of storytelling."

In this Spotlight, Arco & Palms features recent highlights: MAAG and Elisa Pomar campaigns with Fede Magadan, vibrant shoots for Timberland and Free Now with Adrien Crasnault, and striking portraits for Hugo Boss, Gucci, Vulkan Magazine by Simon Clark and brand campaigns for Conscious Botanist with Laura Vaquero.

INEZZ Production is a women-led, full-service production company with operations across the Spanish mainland, the Balearic Islands, and the Canary Islands.

"We manage every step of a production, from commercials and fashion campaigns to editorials, including:

Casting
Logistics
Location permits
Travel arrangements
Kids work licenses

With an extensive location library, we provide tailored options that elevate any creative vision.

We are trusted by global brands such as Amazon, Pfizer, Unicredit, Google, American Express, JBL, Lenovo, Carolina Herrera, Uniqlo, Vogue, as well as numerous emerging brands.

Our success comes from a flexible boutique approach, positive energy on set, and a multilingual team dedicated to making every production run smoothly. Send us your brief—we’ll deliver a tailored quote and location proposals within 24hours."

OpenBCN Studios is a centrally located, boutique photo studio, nestled in a semi-pedestrian street in Barcelona for easy loading and unloading, which offers a unique blend of industrial charm and modern facilities. With a nine-meter wide cyclorama, state-of-the-art lighting, and motorised skylights for natural light control, the studio provides an ideal backdrop for photo shoots, film productions, interviews, and corporate events.  

"Our work has graced the pages of prestigious publications like Vogue Portugal, Schön Magazine, Lemi, and L’Officiel, among others, showcasing the endless creative possibilities within our walls.

We are also positioning ourselves as one of the most unique event spaces in Barcelona. A testament to this is HMD choosing our studio as their meeting center during the MWC, using our venue for their presentation. This decision allowed them to stand out among tech giants like Samsung and Huawei, thanks to the distinctive character of our space.

Choose openbcn studios for your next production and join the ranks of esteemed brands and publications that have already discovered the exceptional quality and service we offer."

"We are a CGI and retouch studio from Barcelona, integrated as a division of EGM, a company dedicated to the integral treatment of the graphic image.

Since 1974 we have been collaborating with the most prestigious photographers and graphic artists in the retouching and post-production of images.

The artistic talent and technical mastery of our team, coupled with a powerful media infrastructure, allows us to control different disciplines: photography, design, organic modeling, rigging, animation, compositing, 360º videos and virtual reality: all these make up a palette of services that has made EGMS a creative and powerful technological partner in which our clients have entrusted the development of their projects.

We continue to research the creation of digital content for different channels, using the latest technologies in printing, projection and visualisation."