Pavleye Artist Management and Production (PAM) is a Prague-based, full-service production company operating globally since 2000. We handle stills and motion productions end-to-end: art-buying, location scouting, crew, and on-set execution at any scale, in any market. Currently opened office in Slovenia and Spain.

Our work spans high-end automotive campaigns, fashion and commercial shoots, and productions featuring Hollywood talent, fashion icons, and elite athletes. We combine creative ambition with budget-conscious planning, backed by a seasoned global network.

Most recently, we produced Tiffany & Co.'s global ambassador campaign starring Natalie Portman, shot on a soundstage at Prague's iconic Barrandov Studios. Months of preparation, custom-built props, and a single shoot day proved that Prague deserves its place on the world stage as a top-tier production hub. This was a service production for Artandcommerce NY, photographed by Gordon Von Steiner.

From concept to final delivery, PAM brings the standard of a global production house, rooted in Prague and built for anywhere.

Punctum is a creative studio focused on high-end visual storytelling for the automotive and luxury sectors.

"We combine strong creative direction with a photography and filmmaking approach to CGI—treating every project through the lens of camera, light, and narrative.

Our work spans both still imagery and film, where precision meets atmosphere and design is shaped through carefully crafted worlds. By blending advanced technology with a deep understanding of visual language, we create work that feels cinematic, controlled, and emotionally engaging."

At the core of Punctum is a simple idea: technology is a tool, but direction is what defines the outcome.

Ondrej builds his images carefully - preparing each element of the scene and timing, while also leaving room for authentic situations to emerge naturally within those conditions. This directorial approach is reflected in his commercial work for clients such as Škoda, Volkswagen, Pilsner Urquell, and Budvar, producing work that feels exciting, real, yet unforced.

His frames demonstrate a strong sensitivity to the unique atmosphere of the locality - whether it is dusk light on a Prague bridge, a family pulling into a sunlit Spanish driveway, or a para ice hockey player carving a spray of ice across an empty rink.

With many years of experience as a director, Ondřej brings careful preparation and a precise sense of control to every project. These qualities give his commercial images their distinctive feel and quality.

Explore more of his work on Instagram or his website, and see what he can do for your next project.

Pavel Hejný is an award-winning advertising photographer and art director whose work connects craft, concept, and emotion. His distinctive visual language has earned him six Cannes Lions, two Golden Drum Grand Prix awards, an Andy Award, a Clio Award, and the Lucie Award for Best Advertising Photographer of the Year. His imagery has been repeatedly featured in Lürzer’s Archive: 200 Best Ad Photographers Worldwide.

With extensive experience and long-term collaborations with leading production houses, Pavel offers clients full creative support — from initial concept through production to final delivery — ensuring exceptional quality at every stage.

Based in Prague and working globally, Pavel brings his creative vision to life for brands and agencies around the world.

Kateřina Sýsová is a Prague and Berlin-based photographer working across advertising, fashion and portrait. Her images combine meticulous staging, cinematic lighting and a playful, intelligent tone. Her work blends cultural references and witty conceptual thinking with precise lighting and production.

She was named the best photographer under 30 by the Association of Professional Photographers, and The Guardian has written about her photographs.

Recent work includes the widely noticed campaign for Tanec Praha (featured in Lürzer’s Archive), art direction and photography for Periodenladen, and editorials for Mile Magazine.

On set she leads compact, film-leaning productions with a trusted team (stylist, scenographer, MUA), taking projects from concept and moodboards to delivery.

Discover the finest commercial creativity from Eastern Europe and the Balkans in our latest Showcase.

Welcome to the new edition of Showcase Eastern Europe & The Balkans, celebrating the exceptional talent and services in the region, including creative hubs such as Prague, Warsaw, Bucharest, Sofia, and Budapest. This issue highlights the work of renowned photographers, directors, DOPs, full-service production companies and rental studios.

In this edition: Motion for Skoda, blending dark humour with stunning winter landscapes in Lithuania; Vanish, working with brilliant Estonian talent for a German TV commercial; a glamorous campaign for Marciano by Guess in Budapest; and much more.

Our featured editorial was shot by the talented Katerina Tsatsani, represented by D-Tales. The editorial was part of Gala Greece Passion issue. Discover more outstanding creatives in our extensive Directory and past issues of Showcase Eastern Europe & The Balkans.

Finally, check out our recommended events:

The Budapest Photo Festival celebrates its 10th anniversary in 2026. The opening exhibition will showcase iconic shots by Magnum photographer René Burri.

Onassis Stegi hosts the first-ever exhibition in Greece of photographs by renowned Greek filmmaker and photographer Yorgos Lanthimos, offering new perspectives and insight into his unique vision. The show includes three photographic series inspired by Lanthimos’ cinema.

Pavel Hejný is an advertising photographer, creative director and set designer based in Prague and working internationally. Over the course of his career, he has built a strong reputation for creating high impact commercial imagery, combining visual precision with a distinctive creative approach.

His work has received numerous international honours, including six Cannes Lions, with one Gold and two Silver in Print and Craft, the Lucie Award for Best Commercial Photographer of the Year, two Golden Drum Grand Prix, a Bronze Clio Award, a Gold Andy Award in the Craft category, One Eyeland Photographer of the Year, and recognition in Lürzer’s Archive 200 Best Ad Photographers Worldwide.

Pavel collaborates with leading advertising and film production companies in Prague and beyond, offering full service production at the highest international standard. Whether working with local crews around the world or managing productions remotely, he is known for delivering outstanding results with creativity, consistency and attention to detail.

Kateřina Sýsová is a Prague–Berlin based photographer working across advertising, fashion and portrait. Her images combine meticulous staging, cinematic lighting and a playful, intelligent tone. Her work blends cultural references and witty conceptual thinking with precise lighting and production.

She was named the best photographer under 30 by the Association of Professional Photographers, and The Guardian has written about her photographs.

Recent work includes the widely noticed campaign for Tanec Praha (featured in Lürzer’s Archive), art direction and photography for Periodenladen, and editorials for Mile Magazine.

On set she leads compact, film-leaning productions with a trusted team (stylist, scenographer, MUA), taking projects from concept and moodboards to delivery.

Pavel Hejný is an award-winning advertising photographer, creative director, and set designer whose work blends artistry with strategic vision. Through his photography, he brings his clients’ messages to life with clarity, impact, and style.

Celebrated internationally, he has earned six Cannes Lions (including one Gold and two Silver in Print and Craft), a Lucie Award for Best Commercial Photograph, two Golden Drum Grand Prix, Gold Andy Award in Craft, a Bronze Clio Award, and the title of One Eyeland Photographer of the Year. He is also featured in Lürzer’s Archive – 200 Best Ad Photographers Worldwide.

"I work in automotive photography, at the intersection of precision and atmosphere.

My focus is on cars in real conditions — in motion, in changing light, and within environments that shape their character. I am experienced in working under demanding production circumstances, where control of detail, surface, and consistency is essential.

I approach each project as a complete production process, from understanding the brief to delivering visuals that function across campaigns, digital platforms, and editorial contexts.

Emotion is a vital layer of my work — not as decoration, but as a tool to strengthen the presence of the car, the integrity of the brand, and the clarity of the story."