"My work is grounded in the belief that a photograph should carry a story. I look for moments that have their own rhythm — whether they’re calm or shot in the middle of chaos. What matters is that they hold a narrative. Sometimes it comes through a person; other times through the environment, which can create tension, atmosphere and meaning on its own.  

I observe the relationships between people and place, the subtle nuances that shift a situation, and the moments that reveal a story hidden beneath the surface. Through this work, I’m also learning about the world around me — and slowly understanding the connections and consequences that aren’t visible at first glance.

I try to capture moments with energy, context and a reason to exist. For me, photography isn’t just an image; it’s a way to understand — and a way to share that understanding with others."

Pavel Hejný is an award-winning advertising photographer and art director whose work connects craft, concept, and emotion.

His distinctive visual language has earned him six Cannes Lions, two Golden Drum Grand Prix awards, an Andy Award, a Clio Award, and the Lucie Award for Best Advertising Photographer of the Year. His imagery has been repeatedly featured in Lürzer’s Archive: 200 Best Ad Photographers Worldwide.

With extensive experience and long-term collaborations with leading production houses, Pavel offers clients full creative support — from initial concept through production to final delivery — ensuring exceptional quality at every stage.

Based in Prague and working globally, Pavel brings his creative vision to life for brands and agencies around the world.

"I’m a photographer focused on people, lifestyle, and visual storytelling that blurs the line between commercial and authentic. My work often originates in the world of advertising, yet it aims to feel alive — spontaneous, imperfect, and human. I try to capture moments that breathe, laugh, and reveal something genuine, even within constructed situations.

The people I photograph are never just subjects; they become collaborators in creating images that balance humor and honesty, irony and empathy. I’m interested in those small, imperfect gestures that make us real — in finding sincerity within the spectacle.

Ultimately, my photography is about presence rather than perfection — about showing life as it is when no one’s trying too hard to look cool. It’s an aesthetic of truth that hides inside the visual language of fiction."

Kateřina Sýsová is a Prague and Berlin based photographer working across advertising, fashion and portrait. Her images combine meticulous staging, cinematic lighting and a playful, intelligent tone.

Her work blends cultural references and witty conceptual thinking with precise lighting and production. She was named the best photographer under 30 by the Association of Professional Photographers, and The Guardian has written about her photographs.

Recent work includes the widely noticed campaign for Tanec Praha (featured in Lürzer’s Archive), art direction and photography for Periodenladen, and editorials for Mile Magazine.

On set she leads compact, film-leaning productions with a trusted team (stylist, scenographer, MUA), taking projects from concept and moodboards to delivery.

Punctum Images is a Prague-based creative studio specialising in high-end CGI visuals, with a strong focus on the automotive world.

Their recent projects highlight a perfect mix of technical know-how and artistic vision. Among them is the Škoda Kylaq Series, a global campaign produced entirely in CGI, and a launch video for the Sunlight Campervan, which cleverly combines CGI with AI.

Together, these projects show Punctum Images’ dedication to constantly pushing the boundaries of what’s possible in digital content creation.

With a refined yet honest visual style, Ondrej Szollos creates portrait and conceptual photography that focuses on genuine presence, embracing a refined aesthetic rooted in authenticity. His work stands out for its strong composition, evocative atmosphere, and attention to emotional detail.

Recent projects include portrait series for cultural figures, artists, and editorial clients, where his ability to create space for the subject’s real self to emerge has become a defining trait.

Whether working in-studio or on location, he blends precise visual direction with a documentary sensibility – allowing subtle emotion, body language, and texture to take the lead.

His images resonate through their quiet intensity and lasting emotional tone, making him a trusted creative partner for clients seeking visuals with depth, intention, and a human pulse.

Pavel Hejný, a renowned advertising photographer and art director, is based in Prague but operates globally.

Throughout his successful advertising career, he has been honored with numerous prestigious awards, including five Cannes Lions, two Golden Drum Grand Prix, the Andy Award, the Clio Award, and the esteemed Lucie Award for the best advertising photographer. He personally received the Lucie Award at Carnegie Hall in New York, adding to his impressive list of accolades.

His exceptional work can be found in the renowned Lürzer's Archive 200 Best Ad Photographers Worldwide publications, showcasing his talent and creativity.  

With an extensive portfolio, Pavel collaborates with well-established production companies to offer comprehensive services to his clients, ensuring the utmost quality in his photographs. Whether working with local productions across the globe or remotely, he consistently delivers outstanding results.

Punctum Images is a Prague-based creative studio renowned for its expertise in crafting high-end CGI visuals, particularly within the automotive sector.

Their recent endeavors showcase a blend of technical precision and artistic vision. Notable projects include the Polestar Night Drive series, which immerses viewers in dynamic, photorealistic environments, and the Porsche Vision Gran Turismo, a fully CGI concept car rendered with meticulous detail.

Additionally, their collaboration with Komerční banka, part of Société Générale, resulted in compelling visuals that seamlessly merge real photography with computer-generated settings.

These projects underscore Punctum Images' commitment to pushing the boundaries of digital content creation.

Pavleye Artist Management and Production (PAM) is a full-service production company based in Prague that operates globally. Since its founding in 2000, PAM has continually adapted to the evolving creative landscape, delivering cutting-edge services through its dedicated team across the globe.

"We specialise in innovative solutions for stills and motion productions, offering expert art-buying services and seamless project execution. Whether for high-end commercial campaigns or artistic productions, we bring visionary ideas to life by combining exceptional quality with innovative, budget-conscious solutions.

Driven by passion and guided by vision, we seamlessly merge artistry with commerce to deliver world-class results. Our extensive global network allows us to quickly scout and secure extraordinary locations while our team of seasoned professionals ensures flawless execution—even in the face of challenging weather or budget constraints.

With expertise in high-end automotive shoots and a proven track record of working with Hollywood A-listers, fashion icons, and elite athletes, we excel in delivering premium productions at the highest level."

Pavleye Artist Management and Production (PAM) is a full-service production company based in Prague that operates globally. Since its founding in 2000, its team has continually adapted to the evolving creative landscape, delivering cutting-edge services through its dedicated team across the globe.

"We specialise in innovative solutions for stills and motion productions, offering expert art buying services and seamless project execution. Whether for high-end commercial campaigns or artistic productions, we bring visionary ideas to life by combining exceptional quality with innovative, budget-conscious solutions.

Driven by passion and guided by vision, we seamlessly merge artistry with commerce to deliver world-class results. Our extensive global network allows us to quickly scout and secure extraordinary locations while our team of seasoned professionals ensures flawless execution—even in the face of challenging weather or budget constraints.

With expertise in high-end automotive shoots and a proven track record of working with Hollywood A-listers, fashion icons, and elite athletes, we excel in delivering premium productions at the highest level."