Production Pool is a Swiss production company based in Zurich, working internationally across fashion, luxury, and visual culture - from the city to the Alps and beyond.

Production Pool produces campaigns, editorials, and special projects, offering full-service photo and film production, including art buying, casting, locations, and execution.

With a strong international network and in-depth local expertise, the company provides access to a wide range of settings - from urban environments to alpine landscapes - enabling precise and distinctive image-making.

Recent collaborations include projects with Byredo, Gucci, Highsnobiety, and Adidas, alongside ongoing work with leading international photographers, stylists, and creative talent.

Daniel Kellenberger was born in Hong Kong to parents from Appenzell, raised between two very different worlds. He studied film at Edinburgh College of Art, arrived intending to direct, and discovered fairly quickly that the camera was the more interesting end of the arrangement.

Back in Switzerland, he worked as a cameraman and editor before photography took over. He liked that a single image let him run the whole show — author, director, lighting designer, one-man band.

Freelance since 2006, he spent years shooting for major Swiss newspapers and magazines. After 12 years co-running a studio, he returned to solo work in 2022. He's now based in Stäfa on Lake Zurich, available for assignments across Switzerland and beyond, and focused on cinematic portraits of actors, artists, and athletes.

His work recently earned him a spot in Lürzer's Archive's 200 Best Photographers worldwide.

AM Production offers full-service production for photo and film shoots, with specialist expertise in alpine and high-altitude locations.

Services include production management, location scouting and permits, art buying, casting, accommodation, catering, equipment coordination, and customs clearance.

Based in Zurich with deep roots in Grisons, the Engadin Valley, and St. Moritz, AM is the go-to Swiss production partner for international agencies and brands shooting in the Alpine valleys and cities.

Current and recent clients include Armani, Loro Piana, Renault, Moncler, Bucherer, On, IWC, Adidas, Amazon Prime, Bally, and Disney+. Photographers and directors AM has worked with include Eddie Wray, Jacob Sutton, Marie Schuller, Dominic Zimmermann, Zoe Fidji, and Bardia Zeinali.

Gianni Baumann is a Zurich-based lifestyle and hospitality photographer. Browsing through his portfolio, you will notice that he doesn’t stick to just these two disciplines. This makes him all the more determined to devote special attention to his photographic style, constantly developing and refining it.

While maintaining his creative identity, he also meets commercial demands. His portfolio features long-standing partnerships with prominent agencies, including Lugano-based Positioner and Vasata Schröder in Hamburg.

His photographs are featured in Condé Nast, Vogue Adria, and various other publications, primarily within the hospitality and travel sector.

Clients and agencies appreciate his flexibility, efficiency and meticulous preparation. Above all, however, they value his ability to visualise the image in his mind long before he takes the shot.

For over a decade, Dominik Baur has worked with leading international clients, capturing portraits of figures from the worlds of sport, film, and politics.

His work has been featured globally in prestigious publications and on the massive screens of Times Square.

With a keen eye for light, he creates images that blend energy, authenticity, and emotion. His exceptional advertising photography earned him a spot on the list of the 200 Best Ad Photographers Worldwide.

Earlier this year, he completed an impressive campaign shoot for Schilthornbahn AG: at an altitude of 2970 metres, in freezing temperatures, he captured a powerful visual narrative set against the alpine backdrop.

Discover standout Swiss commercial creativity in our latest Showcase Switzerland.

Welcome to our latest edition of Showcase Switzerland, where we feature exceptional talent and services within the Swiss commercial creative industry. This issue highlights the work of renowned photographers, production companies, a VR/360 video studio, and location scouts.

In this issue: tennis superstar Jannik Sinner for Gucci in the Swiss Alps; outdoor and streetwear campaigns shot in Zurich and the Bernese Oberland; the Giorgio Armani Neve collection; plus a selection of Swiss photographers, with work ranging from award winning lifestyle to timeless jewellery and watch imagery, impactful portraiture, landscapes, and more.

Our featured editorial was shot by fashion photographer Jolie Zocchi. Jolie is based in Lugano and works internationally. Discover more talent in our extensive Switzerland Directory and past issues of Showcase Switzerland.

Immerse yourself in the vibrant Swiss cultural scene with these recommended events:

The National Museum Zurich will present the world’s best photojournalism alongside the Swiss Press Photo 26 exhibition. World Press Photo 2026 looks back at striking images from the past year, with around 160 photographs from across the globe on display.

The exhibition Ella Maillart: Photographic Encounters pays tribute to the photographer, traveller, and writer, marking the inclusion of her archives in UNESCO’s Memory of the World Register. Photo Elysée presents a selection of images captured during her travels in Asia in the 1930s.

Bieler Fototage, Journées Photographiques de Bienne: the 2026 edition of the festival places vulnerability at its core, not as an individual weakness, but as a shared social and political condition, a common good.

The past 12 months have seen Mat Neidhardt seamlessly bring together concept, execution, and team dynamics across a range of projects.

For Stimorol and INGO Zürich, Mat delivered a second set of assets for the 'Music Maker' campaign, which received a bronze award at Best of Swiss Web.

For Raisin Bank, Mat photographed the 'Oh, wie zinst das schön' campaign for Brands on Mars, under the direction of Matthias Meusel and Jan Lucas. Filming took place in Bratislava with director Rob Leggatt and DoP Franz Lustig, combining precise storytelling with a distinct visual language.

Mat also worked on a summer production for SUVA, in collaboration with Wirz and Jens Derler / Applewood.

For Zürcher Kantonalbank, Mat created the cover photography for the annual and sustainability report in collaboration with the Zurich-based design studio Hej. Building on the first edition, the layout, typography, and information design were further refined, with a series of close, full-frame portraits continuing the established visual language.

Further work includes projects with Cobblestone and Alphonso Davies, as well as work for Veltins in collaboration with Grabarz XCT, alongside various international productions, with more to follow in an upcoming update.

Avocado360 is the Swiss studio for 360° video, VR films, and immersive experiences. The team creates content for VR headsets, virtual tours, and fulldome cinemas worldwide.

In 2025, Avocado360 produced a 360° VR film for Ueli Hof, an organic farm and butchery with retail shops in Central Switzerland, offering an immersive look into daily farm life. For the Swiss Butchers' Association (SFF), two VR films were produced for career fairs to help young people discover the profession. A similar approach was taken for Bergbahnen Arosa-Lenzerheide, bringing the role of a mountain railway mechatronics technician to life.

Avocado360 also specialises in virtual tours — including a project for NEST by Empa — and is currently in production on The Last Symphony, a fulldome documentary about climate change.

Based in Switzerland, Sarida Bossoni represents a select group of highly regarded directors of photography who work across the full spectrum of film production.

Her cinematographers have experience in documentary, commercial, and narrative filmmaking, and each has a distinct visual approach and a strong sense of craft.

Having worked as an agency producer within an international advertising network, Sarida combines creative sensitivity with a solid understanding of production realities. She supports all parties involved with a clear, structured approach, enabling smooth processes and strong results.

Sarida is deeply passionate about cinematic storytelling and is committed to shaping projects with care, precision, and a strong visual perspective. She values long-term collaborations and offers dedicated support throughout every stage of production, from initial concept to final delivery, ensuring that each project finds its own voice in an ever-evolving landscape.

Avocado360 is the Swiss studio for 360° video, VR films, and immersive experiences. The team creates content for VR headsets, virtual tours, and fulldome cinemas worldwide.

In 2025, Avocado360 produced a 360° VR film for Ueli Hof, an organic farm and butchery with retail shops in Central Switzerland, offering an immersive look into daily farm life. For the Swiss Butchers' Association (SFF), two VR films were produced for career fairs to help young people discover the profession. A similar approach was taken for Bergbahnen Arosa-Lenzerheide, bringing the role of a mountain railway mechatronics technician to life.

Avocado360 also specialises in virtual tours — including a project for NEST by Empa — and is currently in production on The Last Symphony, a fulldome documentary about climate change.