Dominik Baur is a visual storyteller with a keen sense for light, emotion, and real moments. For over 10 years, he’s been creating compelling imagery for both national and international brands—from striking portraits to high-energy automotive campaigns.

He’s worked with global icons like Roger Federer, Hugh Jackman, and Joe Biden. His photography has been featured in Harper’s Bazaar and even illuminated the screens of Times Square in New York.

Dominik blends natural and artificial light with precision, crafting images that are rich in atmosphere, energy, and depth. Especially in the automotive world, he brings a unique sensitivity to form, motion, and texture.

On set, he’s calm, focused, and creatively open—fostering a collaborative environment where ideas flow and great work happens.

Whether it’s a global campaign or a passion project, Dominik brings clarity, style, and substance to every visual story.

See more on his website or Instagram—or let’s create something together.

Mat Neidhardt is a multi-talented artist whose work as a photographer and director reflects a distinctive visual language—merging strong storytelling, technical expertise, and precise attention to detail. Now based in Zurich for over three years, he has become a trusted creative partner within Switzerland’s advertising and branding landscape.

With a versatile portfolio, Mat captures authentic moments across a wide range of genres, using rich colours and bold compositions to create emotionally resonant, visually impactful work. His approach is honest, unfiltered, and driven by a deep sense of human connection.

He has collaborated with renowned Swiss and international clients such as Allianz, Helsana, Migros, Mobiliar, PostFinance, Rivella, Raiffeisen, Stimorol, Swisscanto, Zürcher Kantonalbank, UBS, Valiant, and McDonald's Schweiz, among many others.

His commercial assignments span Switzerland, Germany, Austria, and Cape Town. In Switzerland, he works directly through his studio, and for global assignments, with Emeis Deubel.

Welcome to our latest edition of Showcase Switzerland, where we feature the exceptional talent and services within the Swiss commercial creative industry. This issue highlights the work of renowned photographers, post production & AI studios, production companies, a VR/360 video studio, location scouts and a hotel.

A trailblazing 360° video for Red Bull, a large-scale mountain set created for Audemars Piguet, glamorous winter fashion stills & motion by Mario Sorrenti in the Alps, fully creative and inspiring AI-generated visuals, and a group of talented commercial photographers proving that Switzerland is a true powerhouse in visual media — all this and more in this issue.

Our featured editorial was captured by beauty photography extraordinaire Corinne Wenger, starring model Amelie Kammel, with hair and make-up by Angela Wisotzki. Discover more talent in our extensive Switzerland Directory and past issues of Showcase Switzerland.

Immerse yourself in the vibrant swiss cultural scene with these recommended events:

The Lure of the Image delves into contemporary digital forms of photography and their seductive power. How do images entice or manipulate us as they circulate online? This thought-provoking exhibition is on view at Fotomuseum Winterthur until 12 October.

With festival season in full swing, the Locarno Film Festival — and its iconic Piazza Grande, the world’s largest open-air cinema with 8,000 seats — stands out as a highlight. Taking place from 6 to 16 August, tickets and passes are available via the festival’s official website.

Anja Wurm is a Zurich-based photographer and visual artist specialising in extraordinary portraits that bridge the worlds of pop culture and fine art. With a signature aesthetic that blends vibrant colours, dreamlike pinks, and playful kitsch, her work exudes a bold and evocative style.

Anja’s expertise spans celebrity and musician portraits, editorials, and album covers, showcasing her ability to create images that are as visually stunning as they are conceptually rich. Her passion for working with extroverted, feminist artists and alternative musicians fuels her creative vision, producing works that celebrate individuality and artistic expression.

With over a decade of professional experience and a dedication to pushing creative boundaries, Anja Wurm continues to captivate audiences internationally, offering a fresh and unapologetic take on modern portraiture.

Avocado360 is a leading Swiss-owned VR agency and film production studio specialising in 360° video, fulldome, and extended reality (XR) content that redefines immersive storytelling. As an independent, owner-managed company, Avocado360 collaborates with global brands to create high-quality visual experiences that elevate audience engagement.

Since 2011, Avocado360 has been at the forefront of the virtual reality industry, offering expert services in 360° video production, widescreen projections, live-action fulldome films, and XR solutions. Its portfolio includes groundbreaking projects, such as a trailblazing 360° video with Red Bull, solidifying our reputation as pioneers in immersive media.

With Swiss precision and innovation, the team creates immersive content for climate change, tourism, education, entertainment, culture, and meaningful communication.

"Using cutting-edge VR and immersive technology, we turn ideas into unforgettable experiences that captivate audiences worldwide."

Dominik Baur is a visual storyteller with a sharp eye for light, emotion, and authenticity. For over a decade, he’s been shooting for national and international brands—ranging from powerful portraits to dynamic automotive campaigns.

He has photographed global icons like Roger Federer, Hugh Jackman, and Joe Biden; his work has appeared in Harper’s Bazaar and even lit up Times Square in New York.

Combining natural and artificial light with precision, Dominik creates visual worlds full of energy, depth, and atmosphere—whether he’s capturing people or machines. Especially in the automotive space, he brings a unique sensitivity to form, motion, and material.

On set, he’s calm, focused, and creatively open—making collaboration smooth and inspiring.

Whether it’s a global campaign or a personal project, Dominik brings clarity, style, and substance to every story he tells.

Find more on his website or Instagram—or let’s create something together.

"ALL IN offers full service productions for a wide range of services for brands, advertising agencies, and photographers, locally and internationally.

ALL IN is the perfect partner for the tiniest production support to the biggest project, within Switzerland and the rest of the world.

ALL IN is ambitious - adventurous - passionate - hardworking - motivated - experienced - enthusiastic - open - charming - international - exotic - optimistic - perfectionist - and always ALL IN.

ALL IN’s network allows the company to cover all fields of production service including art buying, location scouting, casting or whatever is needed for the perfect production... you name it - we can do it ALL!"

Thomas Baumann lives between Zurich and Thun, close to the Alps, where he spends much of his time skiing, biking, hiking, and scouting new locations. This allows him to reach nearly every spot in the mountains to capture stunning outdoor activity images. Thomas knows how to consider weather, time of day, season, and light to achieve the desired visual results. He has worked with Air Zermatt and Air Glacier for several clients. Aerial and air-to-air shoots are among the most demanding types of shoots, requiring meticulous planning, communication, spatial awareness, and timing.

Thomas’ work has been featured in print, online, on social media, and in international campaigns. His clients include companies, agencies, and magazines such as Der Spiegel, Bilanz, Nagra, Air Zermatt, Air Glacier, British Airways, Hamilton International, NZZ am Sonntag, Migros, and Swiss TV network SRF.

See more of his recent work on his website, follow him on Instagram, or simply get in touch by email.

Founded in 2012 in Zurich (408 m above sea level), the location agency November Oscar Sierra Whiskey has added countless scouting altitude metres to their extensive kilometres travelled across Switzerland. From idyllic mountain lakes to bizarre high-Alpine granite towers at nearly 3,000 m, they cover it all.

These outdoor scouting experts are delighted by the steady growth of their archive in recent years, which has significantly enriched their wide and diverse offering of indoor locations, whether in the valley or up in the mountains.

Follow on Instagram and check the website for selected projects and locations.

Claudia Link’s portfolio encompasses recipe photography and innovative visual styles for still life, food, and beverages. Her primary focus is on travel, portrait, and lifestyle photography, characterised by a clean, graphic aesthetic, enhanced with subtle artistic touches.

Working with a skilled team of food stylists and other experts, Claudia is widely recognised for her clear vision and refined photographic style. She operates from a spacious studio near Basel, equipped with a full kitchen, where she produces exceptional visual work alongside internationally acclaimed food stylists, as well as hair and make-up artists.

In addition to her commissioned work, Claudia dedicates significant time to personal projects, which allow her to further refine and express her unique style. She enjoys collaborating with diverse teams and meeting new people.

Claudia is increasingly involved in large-scale commercial productions, capturing images for clients such as Swiss Post, UBS, and others.