Production Pool is a global network of producers based in the Alps, Zurich, Geneva, Vienna, Lisbon, Ibiza, Marrakech and Cape Town. With over 15 years of industry expertise, Production Pool offers a comprehensive range of custom creative services in photo and film production, art buying, and events. Their services encompass full production, service production, and co-production across all these regions. Specialising in remote and deserted shooting locations, they handle all the logistics required, offering tailored production solutions that meet budget constraints while always prioritising quality.

Having collaborated with renowned brands, artists, and agencies worldwide, Production Pool is passionate about creating a vibrant and respectful environment on every set. They are fully committed to bringing creative visions to life and approach every challenge with calm professionalism and a smile.

Guess who ranked among the top five in Lonely Planet's 'Best in Travel' 2025? It's the Valais canton of Switzerland, home to Zermatt and its iconic Matterhorn. This is where 7 Mountains comes into play.

7 Mountains operates out of Chamonix and across France, Italy, and Switzerland. Their strength lies in year-round snow shoots, whether on glaciers or during early or late snowfalls, making them the ideal partners to capture the breathtaking beauty of the Alps.

Chamonix’s proximity to Mont Blanc and Italy’s Helbronner glacier ensures it remains a popular winter destination. Don’t miss the forests, waterfalls, lakes, and mountain passes that give a true sense of wilderness. Or the stunning view that welcomes you on arrival in Zermatt.

7 Mountains can guide you to the best locations to suit your brief. They’ve made the day (and the shoot) for Anthropologie, Zalando, Varley, Colmar, Audi, NAP, Zara, and many more. Interested in cities? Think Geneva, Montreux, St. Moritz!

Alex Buschor is an experienced photographer from Zurich, Switzerland, who specialises in architectural and outdoor photography.

Having been in the profession for over 20 years, he has made a name for himself in the industry and is regularly hired for outdoor projects across the country.

For this Showcase The Alps, he presents a selection of his best work created for outdoor magazines, tourist regions and private projects. With a trained eye and a passion for the outdoors, he captures awe-inspiring stories from the Swiss mountains and beyond.

Welcome to our latest edition of Showcase Switzerland, where we feature the exceptional talent and services within the Swiss commercial creative industry.

This issue highlights the work of renowned photographers, production companies, and model agencies.

The Alps provide the perfect backdrop for fashion and sports campaigns, as seen with Ride Magazine, Free People, and Calida underwear. Check out the videos from Varley – you'll enjoy the fashion and love the stunning scenery. Zurich, Basel and Geneva are fertile grounds for innovation and creativity. Keep reading to discover some of the country's top image makers.

Our featured editorial includes a selection of Tobias R. Dürring's studio portraits, where he skillfully highlights the individuality and expressions of each subject. Discover more exceptional creatives in our extensive Switzerland Directory and past issues of Showcase Switzerland.

Immerse yourself in the vibrant swiss cultural scene with these recommended events:

Sabine Weiss × Nathalie Boutté - Tribute: To mark the centenary of Sabine Weiss's birth, Photo Elysée in Lausanne is presenting an exhibition that pays tribute to the photographer and has invited the visual artist Nathalie Boutté to engage in dialogue with her work.

As the only Swiss festival dedicated to genre films, the Neuchâtel International Fantastic Film Festival will attract all who take interest in the power of the imagination from July 5 to 13.

Oliviero Toscani made history and revolutionised commercial communications. This exhibition covering Toscani’s entire oeuvre promises to prompt discussion of both social conventions and topical issues such as gender, racism, ethics, and aesthetics. At Museum für Gestaltung, Zurich.

"Recently, we've been busy with a variety of projects in film and photography:

Just returned from Paris with stylist and set designer Nina Sommer, after multiple projects and extended stays. We collaborated on assignments and personal projects, including a captivating black & white portrait series.

For the renowned artist Jean-Michel Othoniel, we produced press photos and film sequences, highlighting his innovative works and unique style. Coop Mineraloel's nationwide employer branding campaign featured our dynamic film and photography, showcasing shop owners as the faces of their businesses both online and in print.

For Nouvel Été, we produced photography for all products, along with a collection of reels and films shot in a cinematic style using a cinema camera. The brand offers a curated selection of stylish and innovative products.

We photographed jazz pianist Michael Arbenz's album cover, capturing his musical journey and blend of traditional and contemporary styles. For Wolfwolf, the two-man garage blues trash punk band, we documented the creation of their album cover, marking the impactful collaboration between artists Barbara and Heini Gut."

As a freelance photographer specialising in portraiture, Thomas Baumann is passionate about capturing authentic and candid moments that truly represent his clients. His work focuses on visualising stories in a way that transports the viewer into the setting and mood of the moment.

He takes pride in producing high-class visual solutions tailored to meet the unique needs of each project. He delivers exceptional images that communicate your message effectively. His approach is not just about taking pictures; it’s about creating a visual narrative that resonates with the audience. Let him turn your vision into stunning photographs that stand out and tell your story with authenticity and style.

Thomas’ work has been featured in print, online, social media and international campaigns. Among his clients are global and local companies as well as agencies and magazines like Der Spiegel, Bilanz, Nagra, Air Zermatt, Air Glacier, British Airways, Hamilton International, NZZ am Sonntag, Migros, and Swiss Television SRF.

See more of his recent work on his website or follow him on Instagram or just get in touch to discuss the details of your upcoming project.

Alex Buschor is an experienced photographer with over 20 years of expertise, specialising in architecture, interior, and outdoor sports photography. In architectural photography, he collaborates with renowned companies such as Engel & Völkers, JLL, mepp Architects, and Farner Agency.

In the outdoor sector, Alex is one of the leading photographers in mountain biking and has completed numerous exciting projects with magazines like Ride and Born. He completed his photography training in Adelaide, Australia.

Alex Buschor not only produces high-quality images, but also creates video footage for complete productions in the outdoor/sports sector. Additionally, he produces 360-degree videos of real estate and offers virtual staging for empty properties upon request.

ALL IN Production, proudly rooted in the picturesque city of Zurich, Switzerland, has long established its reputation as a female-driven powerhouse.

With a steadfast commitment to eco-friendly on-set supplies and a comprehensive awareness concept, they are dedicated to creating secure and joyful work environments.

"The past months have been a whirlwind of innovative concepts and creative productions for a diverse range of artists and clients. We've had the privilege of collaborating with esteemed photographers such as Sandro Baebler, Petrovsky&Ramone, Anders Hallberg, Jonathan Heyer, and many more."

ALL IN Production is thrilled to present some of their latest campaign triumphs, boasting collaborations with esteemed clients like CALIDA, Four Seasons Magazine, and Samsung among their recent highlights.

Whether scouting for unique locations or crafting original concepts for film and photography, ALL IN Production consistently delivers whatever and whoever is needed.

"We can do it ALL."

Imagine capturing the breathtaking beauty of the Alps, from the majestic peaks of Zermatt to the luxurious slopes of St. Moritz. For the past decade, 7 Mountains Productions has made this dream a reality.

7 Mountains has been lovingly crafted over the past decade, spanning the entirety of the Alps and produced primarily in Switzerland, Italy, and France. With additional offices in Chile and Argentina, they are uniquely positioned to offer back-to-back shoots in Patagonia and the Alps, as demonstrated recently for the US brand Free People. While specialising in snow shoots, particularly on glaciers in both summer and winter, they also undertake productions in larger cities such as Montreux and Geneva. The latter was the site of their most recent production for the UK’s online fashion brand Varley, set in the iconic Beau Rivage Hotel, a location straight out of an Agatha Christie crime thriller.

What sets 7 Mountains apart is its extensive location database and its exceptional team on the ground, which includes mountain guides, ski instructors, and experienced producers. Their close connections with chalet owners, gondola companies, and—never to be underestimated—the local farmers who offer their land, cattle, and forests, make them unparalleled in the industry.

Contact 7 Mountains to discover more about Gstaad, St. Moritz, and Zermatt.

"Driven by an impulse to capture the beauty in my subjects, my goal is to infuse my work with a balance of playfulness and concentration."

Mirjam Kluka, born in 1981 in Aarau, Switzerland, is an independent photographer specialising in portrait, beauty, and fashion. She works and lives in Zurich and travels the world for her craft.

A Swiss photographer of Czech origin, Mirjam photographs what she loves most: people. Her compassion, warmth, and positive personality create an atmosphere on set that fosters profound trust, resulting in unique and authentic images.