"Having spent almost 30 years photographing people, I’ve learned that my best work happens when I photograph people in their everyday lives, showing them as they truly are and in a way they appreciate being portrayed.

I often get to work in healthcare environments as well, documenting people with amazing skills using new technologies to help other people feel better. Knowing both sides of a larger global healthcare network has taught me a lot about how and when to photograph people.

Clients will look to me to portray real and accurate patient outcomes, capturing lifestyle moments that once seemed impossible."

Joe Scarnici brought a rare kind of authenticity to his Spring/Summer ’26 campaign for K-Swiss, casting real-life tennis couple Mackie and Maria to anchor the story. Shot in December, the project leaned into the natural chemistry between two athletes who know each other’s rhythm both on and off the court.

Rather than forcing moments, Scarnici let the connection lead, capturing a mix of performance and personality that feels effortless but intentional. The result is a series of images and motion pieces that blur the line between sport and lifestyle - clean, dynamic, and just a little bit magnetic.

With a background in high-level sports storytelling, Scarnici continues to bring a human edge to performance campaigns and finding the subtle moments that elevate the work beyond the expected.

Alex Waber is a Vancouver-based photographer specialising in fashion, beauty and product photography. His work has been internationally published including in Vogue, Wired, Complex, Rolling Stone, The Guardian, Forbes, and Outside. He has shot for brands including Arc’teryx, DUER, ANIAN, SECTION 35, and Roots.

Waber has managed his own studio in Vancouver’s Chinatown for almost two decades. There he oversees a team of creatives who work collaboratively on all kinds of projects. When they get a break from the commercial hustle Alex and the team try to fit in some creative work of their own.

In his spare time, Alex enjoys hiking, biking, kayaking, and camping—skills he eagerly integrates into his work. His love for the outdoors is evident in how he incorporates the environment into his location shoots, especially in the mountains around his hometown of Vancouver.

So, whether you’re planning a photo shoot in the high alpine, on a windswept shore or in a cozy studio, give Alex a call!

Blue Amber Production is a woman-owned production company based in Hawaii and Canada, with offices on the North Shore of Oahu and in Vancouver, BC. Working across the Hawaiian Islands and throughout Canada, Blue Amber produces stills, motion, and commercial campaigns with deep local knowledge, calm leadership, and creative problem-solving.

Often called in as the trusted "local producer", Blue Amber works seamlessly alongside visiting agencies, photographers, directors, clients, and other production companies — without ego, and always in service of the shoot. The team handles budgeting, casting, locations, permitting, crew, travel, and the thousand small details that make a shoot run smoothly.

Known for respectful collaboration, inclusive sets, smart budget management, and environmentally and culturally mindful practices, Blue Amber helps complicated productions feel clear, supported, and considered from first call to final wrap — often finding efficiencies without compromising the creative.

The New York City-based photography team of Ellen McDermott and creative partner Bridget Sciales produces timeless visual language with their imagery that is both intimate and visceral.

Their photography evokes emotion which enhances the digital experience for consumers across e-commerce, marketing and content creation. Their approach involves shooting with a studied and refined lighting that immediately provokes the viewer into a time and space.

"Throughout our careers together we have partnered with our clients as a driving force with digital pioneering and customer engagement using new and emerging digital channels. The end result is extremely well curated experiences in the era of digital immediacy. We translate our client’s retail standards and needs in the e-commerce space that drives social commerce and leads digital innovation."

The work can be seen in ad campaigns, digital content, books, corporate assignments, interior designers and private collections throughout the United States, Europe, and Asia.

Clients include Ralph Lauren, Hanes, L’Oréal, One Kings Lane, Martha Stewart Living, Iconix Brands, Sophia Cashmere, Chicos, Brooks Brothers, White House Black Market, Toast, Plain Goods, Architectural Digest, Christie's, Sotheby’s, and Smithsonian’s Cooper-Hewitt, among others.

Peter Baiamonte’s strengths include clean storytelling, rigorous composition, vibrant colours, creative problem solving, and an ability to connect with his subjects—setting them at ease and making their time in front of the camera comfortable. He's also great at assembling an excellent crew, working collaboratively with clients, and creating a friendly vibe on set.

Included in this group of images are photos from travel in the Azores, assignment work for Burr McCallum Architects, and portraits of various folks shot with a vintage panoramic film camera—the Widelux, made famous by the use of actor Jeff Bridges.

Peter’s work includes many styles and disciplines: portraiture, lifestyle, landscape, travel, and sports, among others. He splits his time between New York City and the Massachusetts Berkshires, working regularly with clients in New York and Boston as well as the entirety of New England.

Peter's clients include Ernst & Young, Bayer, University of the Pacific, Berkshire Magazine, CNY Group, Altimetrik, First Manhattan Co., Burr McCallum Architects, and Wyckoff Heights Medical Center.

Aaron Joel Santos is an editorial and commercial photographer based in New Orleans, Louisiana. He has worked on assignments around the world for clients including The New York Times, Smithsonian, Apple, Sofitel Hotels, The Four Seasons, INK Global, and Vespa. His images have also been shown in galleries in the United States, Vietnam, and Malaysia.

Throughout his work, Aaron tries to find a consonance between his subjects and the world around them, whether in portraiture, lifestyle shoots, or travel assignments.

With his vast experience and diverse body of work, Aaron brings a calm presence and relaxed confidence to all of his assignments, from travel stories in the far reaches of Sri Lanka and Vietnam, to hotel and lifestyle shoots in New York and Melbourne, and everything in-between.

Benny Cuppini is a New York and Connecticut-based still life photographer specialising in jewellery and luxury product imagery. His work focuses on the relationship between light, surface, and form, using carefully controlled lighting and constructed environments to highlight the material qualities of each object. Drawing from both commercial and editorial traditions, his photographs aim to balance technical precision with a strong sense of atmosphere.

In this series, Benny explores a range of visual approaches to photographing fine jewellery. Some images rely on dark, minimal compositions where light defines the structure and brilliance of the diamonds, while others introduce color, organic elements, and graphic shadows to build a more expressive setting. Across the series, jewellery is treated as sculptural subject matter, with subtle shifts in light and composition revealing reflection, texture, and balance.

Experience the finest in commercial creativity in our United States & Canada Showcase.

Welcome to our latest Showcase United States & Canada, celebrating the exceptional talent and services within the commercial creative industry across Canada and the U.S. This edition features the work of renowned photographers, directors, photographers’ agents, full service production companies, and caterers.

In this issue: a golf themed campaign for Genesis cars, humour filled commercials for Kraft Heinz, stunning landscapes for Booking.com, and a selection of photographers and directors showing true range, from celebrity portraits and mouth watering food to authentic lifestyle imagery and much more.

Our featured editorial was shot by Ben Rayner for Book of the Month, featuring Gen-Z writers, editors, influencers, and more, proving that book culture is alive and kicking. Ben is based in New York and works across the U.S. and Europe. Explore our extensive North America Directory and past issues of Showcase magazines.

Do not miss these events:

At The Metropolitan Museum of Art, Lillian Bassman: Bazaar and Beyond revisits the legendary fashion photographer’s influential work for Harper’s Bazaar, known for its soft contrasts, experimental darkroom techniques, and elegant black and white imagery.

At The Morgan Library & Museum, Hujar Contact explores the contact sheets of iconic photographer Peter Hujar, offering a rare look into his editing process and the moments surrounding some of his most celebrated portraits. The exhibition reveals the raw sequences behind his intimate images of New York’s downtown creative scene.

Michener Art Museum hosts Bruce Katsiff: Pieces of a Life, which reflects on the longtime museum curator’s personal archive, blending photography, objects, storytelling, and lived experience.

Justin Green is known for creating imagery that feels dynamic, natural, and distinctly human. His work is rooted in storytelling, with a focus on connecting subjects to their environment in a way that feels emotionally honest.

Drawing inspiration from cinematic lighting and visual storytelling, he uses both natural and man-made light to shape mood, reveal authenticity, and help brands feel more relatable.

Whether crafting a scene from the ground up or uncovering a compelling moment in real time, he is driven by the belief that the strongest images connect people not just to a subject, but to the world around them.

This Showcase highlights the expansive range of Justin’s portfolio, featuring highlights from industrial, healthcare, lifestyle and portrait projects. By weaving together moments from vastly different worlds, this collection underscores his unique ability to apply a human-centric lens to any subject matter. It is a testament to his adaptability and his commitment to creating images that resonate, regardless of the industry or scale.