Lubo Sergeev is an advertising photographer recognised for his distinctive conceptual approach to commercial image production. A renowned digital artist with 30 years of experience in photography, CGI, and high-end image post-production, he has been featured in Lürzer’s Archive ‘200 Best Digital Artists Worldwide’ for 16 consecutive years.

As the head of a dynamic and versatile production company, Lubo plays a leading role in solving both creative and technical challenges. His combination of innovative thinking and technical expertise makes him a highly adaptable multitasker with a proven ability to deliver across disciplines.

His long list of clients includes Coca-Cola, McDonald’s, Mercedes, Sony, Philips, P&G, Rotana, and DiDi.

Lubo works internationally.

Jason Wilde is a London-based tea-addicted creative who pivoted from running his own jewellery photography studio into a 3D artist specialising in eye-catching renders of jewellery.

Jason combines the creative and technical talents learned and earned through 20+ years as a professional photographer with a comprehensive 3D skill set.  This creative shift was driven by a need to explore new ways to stick out and make striking images.

The result is a dynamic portfolio of original images that can satisfy the need for high-quality professionally made CG jewellery renders. 

Jason has also had success with his personal photography. Images from these projects are held in a variety of permanent collections and have been exhibited in a number of national and international galleries -  including the Tate Modern, the Turner Contemporary, the National Portrait Gallery, the Museum of London, the Lowry and the Guernsey Museums.

Huber Studios is a boutique post-production and design studio distinguished by its fine-art sensibility and technical precision.

Robin Huber and her team specialise in high-end finishing, compositing, and creative imaging across entertainment, advertising, and editorial.

Credits include key art finishing for landmark series such as Game of Thrones, Vikings, and The Handmaid’s Tale, as well as image development and portrait work of cultural icons such as Martin Scorsese and Will Smith.

Huber Studios also supports creative teams in the design stage, providing comp refinement, look development, and image direction.

As a full service production house, Gorodenkoff Productions creates high-quality, versatile content and is especially well known for their extensive stock footage portfolio.

With experience in over 700 diverse projects and a skilled in-house team, they offer both traditional full-scale production and production services, as well as cutting-edge virtual production, combining innovative ideas with technical excellence.

Recent highlights include producing a global TV commercial for StoneX, a Fortune 50 financial services company, viewed by millions worldwide. Gorodenkoff has also supported international brands such as Vanish and Strepsils with production service. Beyond branded content, the company produces world-class stock videos used by leading companies including Samsung, Dell, and Amazon.

Experience the best of African creativity in the latest Showcase Africa.

Welcome to our latest edition of Showcase Africa, where we feature the exceptional talent and services within the commercial creative industry of the continent. This issue highlights the work of renowned photographers, production companies and rental studios.

A new season kicks off in Cape Town, Marrakech, Tunis and Cairo, with brands from Massimo Dutti and Primark to adidas and JD Sports unveiling standout campaigns. Motion projects for Hyundai, Heineken and Xiaomi further highlight the unrivalled talent, locations and crews in this region.

Our featured editorial, photographed by the talented Jacques Weyers with model Nondumiso Beattie, unfolds across multiple locations in Cape Town. Explore more exceptional talent in our Africa & Middle East Directory, as well as in past issues of Showcase Africa.

Immerse yourself in the region’s vibrant cultural scene with these recommended events:

The Cape Town Photography Festival is a city-wide celebration of photography, featuring exhibitions, talks, workshops and portfolio reviews across Cape Town during South Africa’s Heritage Month.

November brings two major film festivals: Cairo International Film Festival, the oldest and only annually running film festival in the Arab world, Africa and the Middle East; and Africa International Film Festival in Nigeria, with participants from across the continent and the diaspora.

Gavin Goodman is an award-winning photographer and visual artist based in Cape Town, South Africa. With two decades of experience in advertising and a background in cinematography, he brings a crafted, concept-driven approach to both commercial and fine art projects. In 2021, Gavin was honored as a Hasselblad Master in the Fine Art category.

Over the past few years, Gavin has developed a refined workflow that integrates AI technology into his creative process - used with intention and restraint to extend the boundaries of image-making while maintaining a strong photographic foundation.

His work has been exhibited internationally across multiple continents, including the Investec Cape Town Art Fair, 1-54 Contemporary African Art Fair in New York & London, AKAA Art Fair in Paris, Amani Gallery in Abidjan, ImageNation in Milan, and Filafrique in Switzerland.

Agencies: Ogilvy & Mather, M&C Saatchi Abel, McCann, DDB, Y&R, Havas Worldwide, BBDO, David Miami, FCB, Hill Holiday, TBWA, AKQA, Evoke

Clients: Mercedes, Facebook, Chrysler, Dos Equis, Eli Lilly, Heinz, Ameritrade, Adidas, Microsoft, Heineken, Living Social, Kaufland, Old Mutual, Ketel One, Volkswagen, Jardiance, Linzess, Caplyta, Tymbark, SABC, Media 24, Mutzig Beer, Otto Germany, Just Eat UK, Triage, Weylandts, Ploom, Remy Martin, Cabrito Tequila.

Teva Pictures is a full-service production company based in Morocco, offering complete support for stills, fashion campaigns, commercials, films, and television productions.

"Our expertise covers location scouting, casting, art buying, crew hire, and production management, making us the go-to partner for international brands and creative teams working in Morocco.

We have collaborated with leading global fashion houses, advertising agencies, and film productions, delivering world-class shoots in Morocco’s most iconic landscapes – from the Sahara Desert and Marrakech medina to the Atlantic coast in Essaouira and the blue streets of Chefchaouen.

Recent projects include editorials and campaigns for top fashion brands shot in breathtaking Moroccan locations, where we ensured seamless logistics and high-end production value.

At Teva Pictures, we blend creativity, precision, and local expertise to help our clients bring ambitious creative visions to life. Whether you are planning a fashion editorial, a high-end commercial, or a feature film, we are your trusted production partner in Morocco."

SNAP14 is a Cairo-based creative production agency collaborating with international clients across fashion, luxury, beauty, and lifestyle. Its core services include production, creative production, location services, permits, and casting—bringing every vision to life through seamless execution and a deep understanding of the region.

"We understand the intricacies of working in Egypt and recognise that great shoots thrive in a calm, creative atmosphere shaped by experience and teamwork. Our approach is defined by being hyper-organised and highly collaborative, ensuring productions run smoothly regardless of scale.

In our recent projects, we partnered with Vogue Netherlands on their September cover story featuring Imaan Hammam. This collaboration perfectly reflects what we strive to achieve: showcasing the beauty of Egypt within an international fashion narrative. At its core, SNAP14 believes that mindful production empowers creativity."

"With unique locations, a wonderful year-round climate, and a well-established film industry, South Africa is the ideal place to bring your shoot to life. From the oceans of the Western Cape to the towering sand dunes of Namibia, we offer an incredible range of landscapes that can stand in for destinations across the globe.

For over 25 years, we have specialised in content creation through visual storytelling, producing television commercials, high-end dramas, entertainment formats, and feature films for an international client base from our Cape Town headquarters. Our full-time team of English-speaking film professionals is on hand 24/7 to support your project.

We work with trusted local providers who supply the latest equipment, from Russian Arms and motion control to streaming facilities. South Africa also boasts top-tier post-production houses, award-winning art directors, and diverse casting options, with actors and models sourced for global campaigns.

Alongside world-renowned food and wine, it’s easy to see why clients return time and again. Get in touch today for a quote — we’re ready to make your next production happen."

Hoops Productions facilitates creative content production in film, photographic and social media, based in Cape Town and servicing locations across South Africa and worldwide.

With extensive production experience and meticulous planning skills, the team at Hoops handles everything from A to Z, collaborating with only the best local resources to ensure the most cost effective and positive experience.

"Whether it’s for social media or a full advertising campaign, we provide full-service production that helps bring ideas to life, capturing genuine moments in film and stills with a style that’s unmistakably Hoops.

Follow us on Instagram for regular updates or check out our website."