Red Creek was commissioned to produce the latest extravaganza for Lotus. Known for high-adrenaline spots, the client wanted to "up the stakes", challenging director John Perez and still photographer Urko Suaya to increase the glamour without losing the active, action-oriented image the brand has cultivated so successfully.

It took two trains, two helicopters, several stunt doubles and 60 miles of track to deliver a creative vision worthy of both the client and the agency.

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