spain issue 109
Mar 2008
Friedel Scholten (Workstation)
Barcelona - photographers
Photographer Friedel Scholten recently shot the new beer brand 'Inedit' for Cervezas Damm.
The beer was created in conjunction with Ferran Adrià's elBulli restaurant, and after a year and a half of development between master brewers and sommeliers Estrella Damm Inedit is set for launch in May as the world's first beer designed to complement a meal.
Creative Director: Salvatore Adduci.