Zapping Produccions

Barcelona - Full Photo & Film Production Services

This year, both the sports brand ASICS and the airline Volotea once again entrusted their international productions to Zapping Produccions.

For the ASICS campaign, Zapping Produccions' team traveled to Malaga to shoot the new photo campaign for the ASICS METASPEED+™ sneakers. Ginés and Yuriy were chosen by the Japanese brand for the photo shoots. Over two days filled with commitment and passion, the team was surrounded by their top runners, including French and Swedish champions Mekdes Woldu and Sarah Lahti, and world medalist Mo Katir. ASICS runners achieved new personal bests with the METASPEED+™, setting 27 personal records and four national records.

Volotea relied on Zapping's expertise for its summer photo and video commercials targeting the Italian, Greek, and French markets. The airline aimed to promote its new non-stop routes to Italian holiday destinations, seeking a cast of authentic and relatable individuals in dream locations featuring crystal-clear coves, family beaches, majestic cliffs, and green landscapes, all combined with the region's culture and gastronomy.

The ads, close and natural in style, have increased traffic on the client's channels and continue to air on major TV and radio media in Italy, Greece, and France.