dallas issue 401
Apr 2013
Jody Horton
Dallas - photographers
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A taco plate for La Condesa Restaurant in Austin, TX , ''We produced a series of images for the website and marketing materials. , This set-up captures their casual approach to food. , Introducing the hand into the scene adds some action to the image.'' ... see more
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'Dr. Pepper Ribs' at The Highball in Austin for Playboy magazine , ''The image was produced for an article about great food at bowling alleys. , This was shot in a parking lot in full sun. , We played around with various assemblies, sauce splashes, etc, over a few hours.'' ... see more
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This was produced for Bar Congress / Congress Restaurant in Austin, and was part of a series for their marketing materials. , Working with drinks can be a great challenge. I usually choose to find back light for them, as in this shot.
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This photo of a farm-to-table supper club was taken for Dai Due Austin, a local restaurant and butcher shop. , We waited until late in the evening to have a soft light and to see the candles on the table.
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This jar of smoking salmon was taken at Red Mountain Bistro in El Paso, TX for Texas Monthly. It can be a challenge to find good lighting on location. , Here, I used directed window light, which I reflected for back light, and pushed the jar against a dark surface on a bar stool in order to separate the smoke from the background.
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Fire is always a dynamic element in photos. This image of a pig roast was taken for Chef Tim Byres' book, SMOKE: New Firewood Cooking by Rizzoli, out , April 30. Like Afield, this was a long-term project with several shoot locations in TX. This barbecue took place downtown as part of the Austin Food & Wine Festival.
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Nothing is better than a brisket. It can be great to collaborate with stylists in creating a credible food scene. , This is the result of an hour or more of development with stylist Johanna Lowe. This image is also part of the SMOKE project.
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Another image from SMOKE project. We punched light down into a large barbecue pit with a reflector to highlight the stew and brighten the smoke.
Jody Horton brings a natural realism to all of his work. His photos have appeared in The New York Times, Bon Appetite, Food & Wine, Esquire, GQ, Southern Living, Texas Monthly and Garden & Gun.
His commercial and publishing clients include Whole Foods, Costa, JW Marriott, Whataburger, Random House, Rizzoli, and Chronicle Books.
Jody is based in Austin, TX.