AMSTERDAM ISSUE 402 Apr 2013

Femke Groot is an all-round producer for fashion shows, films, editorials, advertising campaigns and events. She has a special passion for kids photography.

She has a good eye for the bigger picture as well as great attention for the smallest detail. As a former traffic manager and art-buyer with a hands-on mentality, she knows how to contribute to a creative and successful product. She has a very good understanding (also financially) of both concept development processes and how to execute them.

Having the talent to give every client personal attention during a photo shoot she is able to create a relaxed and professional atmosphere. Being extremely efficient she delivers within budget but without loss of quality.