AMSTERDAM ISSUE 549 Sep 2015

Peter Bak is a Rotterdam-based freelance portrait, lifestyle and advertising photographer with nearly 20 years' experience. Having educated himself in photography during his late 20s, he moved to New York City where he assisted some of the best photographers including Jill Greenberg, Dana Lixenberg, Carli Hermes and Mario Testino.

Peter works comfortably across both film and digital formats. He has a natural talent for outdoor and location photography and is known for his dramatically lit environment portraits and intriguing travel images. He specialises in creating engaging portraits and corporate promotion materials and enjoys shooting reportage for travel and lifestyle magazines.

For Peter it is all about people. He prefers to work in a documentary style, enabling him to get to know a person better. In some cases he is moved more by the experience than photography itself, but to capture these two in one image is the best of both worlds. Photography to Peter is a way to access these moments, to travel, to meet. "Without these moments, they are just pictures."

Clients include Playboy, Elle, Carp, HP de tijd, Brookz, ABN Amro, Thieme Meulenhoff and AFM.