La Sal Barcelona creativity

For yet another season, La Sal has undertaken the creative and art direction of the international advertising campaign for the Autumn-Winter 04-05 collections of the fashion firm Massimo Dutti.

The photographic shoots were carried out by photographer J.M. Ferrater.

The campaign, which was set in New York and Hamptons, revolves around the concept of “Moments”. All the collections have their own visual code communicating fashion, nowness, sensitivity and style.

La Sal is currently working on the conceptualisation of the Massimo Dutti Spring-Summer 05 campaign.

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