BUENOS AIRES ISSUE 100 Dec 2007

Red Creek was recently commissioned to produce the latest extravaganza for Lotus. Known for high-adrenaline spots, the client wanted to 'up the stakes', challenging director John Perez and still photographer Urko Suaya to increase the glamour without losing the active, action-oriented image the brand has cultivated so successfully.

It took two trains, two helicopters, several stunt doubles and 60 miles of track to deliver both the agency's and client's vision.

Check out the case study site for all the background information.