Federico Martin Laboureau Buenos Aires creativity

"We speak of window dressing as a form of creation capable of developing as an independent art that not only resorts to a set of visual stimuli directed at seducing potential buyers, but is also responsible for making a statement of the times, a cultural product and a work of art.

"I find the unification of colour and texture helps me create a more consistent image composition. I tend to use alternative materials that add drama to a piece; everyday elements that I rescue from ordinary places in order to change the way that they are used and interpreted.

"Maria Vazquez is a brand that allows me to engage in this type of work because of the poetic dialogue expressed in the collections. In the Argentine fashion scene, these artistic displays are not easily assimilated as they don't always go hand-in-hand with consumerism."

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