Adam Pretty began his career at the Sydney Morning Herald in 1997 as a news
photographer but his desire to specialise in sport saw him move to Getty Images in 1998. With Getty he has worked out of Los Angeles, Sydney and Beijing, photographing five Olympic Games and covering assignments around the globe for magazines including Sports Illustrated, Life Magazine, Time Magazine, Harper's Bazaar and Marie Claire.
Adam's pre-eminence in the field of sport action photography has been recognised widely in the photographic world. Throughout his career, he has been fortunate to win a number of major international awards, and this year was part of the World Press Photo competition jury in Amsterdam.
In 2007, in the quest for a new challenge, Adam made the decision to shift from sports photography to advertising. He has always tried to push himself out of his comfort zone by seeking new challenges and experiences. He particularly enjoys challenging people’s perceptions with fresh ideas.
His advertising clients include L'Oréal, BMW, General Motors, Nike, Adidas, Li Ning, Anta, Amway and Wrigley's.
Adam is represented by Bloc Productions.
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