CHINA ISSUE 532 May 2015

Fabulousinspiration Antonin Lelievre Shanghai directors

#Did you know? | Facts about Antonin#

  • Antonin is a viral videos director based in Shanghai for 10+ years.
  • He speaks Chinese, English, French, and of course "Chinglish".
  • He has agency background as creative director; which always helps.
  • His domain is humour, luxury and sports.
  • He has directed viral pieces for Nike, The Peninsula, Microsoft, Lincoln and other “big guys”.
  • He is skilled in multi-tasking on small projects and being focused on larger ones.
  • He sometimes directs, shoots and edits by himself.
  • He makes his banker angry every year by self-funding and producing his own projects.

Tag your comment using @productionparadise to share with us!