DUBAI ISSUE 586 Mar 2016

"The power of attraction is something we understand well at Magnet. We align your brand's ambitions with creative talent and experienced producers to create compelling stories. The kind of stories people want to share.

Magnet is a mash-up between Alchemy Films and Magnet Photo Productions to create Dubai's first creatively driven integrated production lab. By combining content production with in-house creative capabilities and talent curators, we are more than just producers; we actively participate in the creative process with our clients in order to deliver great content. Our integrated approach allows us to offer a flexible and cost-efficient service with quick turnaround times.

Our formula has attracted great brands including Emirates Airlines, du, Microsoft, Facebook, Jumeirah, P&G, Audi, Marhaba and Bloomingdales, among many others.

Our passion connects us to incredible talent including renowned photographers Nadav Kander, Mario Testino, Norman Jean Roy, Hubert Kang, Igor Panitz and Ivo von Renner.