GERMANY ISSUE 242 Nov 2010

Buenos Aires-born Sergio Assabbi has photographed for clients including Levi's, Nike, VW, Honda, Heineken, Repsol, Telecom Argentina, Coca-Cola and Quilmes Beer. He has won Clio, Cannes, New York Festival, FIAP, Laus and ADC awards.

After working on a Renault spot with German director Wim Wenders in Argentina, Sergio moved to Berlin where he is now based in his fully equipped studio. Regular clients include Piper, Sony, Berliner Sparkasse, Universal Music and Hornbach.

Sergio's aesthetic eye was developed during studies at the University of Arts in Buenos Aires. His technical skills go beyond camera and lighting, handling his own post production image work - usually preferring to maintain the image as natural as possible. His photos are tinted with a little darkness, ironic humour and eroticism, presenting characters that bring their environment to life and create a captivating narrative.