GERMANY ISSUE 89 Oct 2007

In September 2007 the creative team at Publicis Frankfurt had a problem: they had the job of launching the new Renault Laguna world wide and for the IAA Frankfurt, but didn't have access to the new vehicle! The only available automobile was being photographed elsewhere.

To complete the production, the agency debuted CGI design techniques.

The team from VINX produced four of the completed images, which involved creation of the entire virtual set design, 3D visualisation of the car, post-production, and all print-ready data.

The stunning results can be viewed in the minisite.