HAMBURG-MUNICH ISSUE 50 Jun 2006

Hamburg agency clint23 has created an entirely unique corporate identity for their long-time client ÖGER TOURS.

Their aim was to create a concept that distanced itself from the ever-present, and ultimately unspectacular, vacation images. The result is “a jewel for all forms of media: a singular, modern look that speaks to new, vacation-hungry target groups”.

The illustrations were first presented at the ÖGER TOURS stand at the ITB Fair earlier this year. After positive feedback, all media, from print ads to TV, will feature this attractive and contemporary style. Three TV spots, each presenting a different theme, will run on Germany’s private TV channels presenting the vacation season with a refreshingly different campaign.