101 - symbolising "coming to terms with one’s self in utopia" - was established in 2004 to gather together creative minds in the fields of photography and production.
SDL, founded in 1973, shares its expertise with the studio, as 101 continues to engage in many successful ads and campaigns. 101, adopting a visionary approach in exploring new talents, accommodates many photographers, production crews, make-up artists and stylists.
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