ITALY ISSUE 253 Dec 2010

Allucinazione Rome photo production

Allucinazione is where photography, commercials and studio shoots come together. Based in central Rome, the agency provides photographic and video production expertise through its team of in-house retouchers, 3D operators, editors and assistants. Allucinazione also offers production services, equipment rental, and organises shoots for foreign clients.

Representing photographers across the commercial advertising market, the company's international staff work alongside English and Italian speaking assistants to handle all aspects of production, including casting, locations, scouting, permits, equipment, transport and accommodation.

Rome-based Riccardo Magno founded Allucinazione in 1998 and has since been joined by producer Lucinda Agar, a Dutch production secretary, international digital assistants, and an Italian studio manager. The company edits its own video commercials in-house and can deliver broadcast HD-quality footage via streaming on a dedicated ftp server.

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