MEXICO ISSUE 376 Nov 2012

Rames Xelhuantzi combines a unique style that crosses the boundary between fashion, art and commercial photography. He discovered his passion for photography at the age of 23 after having explored other visual arts such as painting and cinematography. He has since immersed himself in the world of fashion, beauty and advertising photography.

15 years of experience and passion are reflected in his diverse portfolio. Rames has been featured for interviews in Hong Kong's Kee Magazine and was selected by Canon to represent fashion photography in Mexico. He was recently spotted on Mexico's Next Top Model and continues to be sought out by brands and creatives alike to help create award-winning campaign images.

Rames is recognised in Mexico not just for his style and experience but also for his work in 3D (stereoscopic) photography, in which he has developed his own personal method and technique. His style, curiosity, desire to continually expand the knowledge of his craft, and use of innovative lighting techniques make him a truly original talent.

Editorials include Vogue, Zink, Harper's Bazaar, Elle, Cosmopolitan and Esquire. He has completed advertising campaigns in Latin America, the USA and Europe for clients including Sony, Toshiba, Pond's, Nestlé, Procter & Gamble, Sedal, Liverpool, Blackberry and Coca-Cola.

Rames lives between Mexico City and New York, with productions worldwide.